A Big Niche In A Small Pond: Making Your Business Idea Stand Out


It's something that every entrepreneur is told, again and again... Stand out from the crowd! Be original! Create your own corner of the market! Every startup is trying to find their own way in the competitive business world, and as there are so many businesses out there vying for their piece of the pie, you have no choice to be second-guessing every single one of your potential competitors. This is prudent if you are running a business that provides a service that thousands, if not millions of other businesses provide, so what is the key to making your business stand out and target a niche idea? 

Before Finding A Niche… 

You need to do some detailed legwork; you have to figure out what market you intend on entering. Once you have decided on a market, in the broadest sense, it is at that point you need to do your market research and start to narrow it down to a specific area. 

Deciding On A Niche… 

There are many questions you need to ask yourself to determine if your skills are special enough to warrant a specific niche, or subsection, of a market. The first question you need to ask yourself is if there is enough subject matter in this niche to justify an expert. Is this niche big enough to warrant any experts at all? In other words, is this a market that will generate a good ROI? And what you intend to provide in this niche, will it solve that specific need in this marketplace? 

Becoming The Expert… 

It may go without saying, but you need to know everything about your niche market, because this will make you the authority on the subject, and therefore clients and customers will flock to you. You may want to start putting out marketing tools, such as blogs, podcasts, and start to affiliate yourself with specific leaders in that market. A service like Cannalex Lawyers and Counselors deals with a very specific niche market. So their knowledge is very specialized, not generalized. And it is a very good lesson in focusing your business idea. You may think you're being niche, but then you should have a look at your contemporaries and competitors, and drill further down. 

Promoting Your Niche… 

If your business idea is unique enough, this is a perfect selling point. But to target the right markets, you need to go through the typical channels, from guest posting on other websites, as well as putting yourself out there via the regular marketing channels. As mentioned, podcasts are a great way to market a niche business, because these podcasts usually cater for a specific niche. There are plenty of examples of health podcasts, but not just general health, but delve deeper into specific aspects, such as meditation, alternative diets, and so forth. It is the way to generate success in a niche. 

Originality reaps the rewards in the modern business market, and while this can be very difficult to come by, if you target a corner of the market that is seldom catered for, you may very well have a money spinner on your hands.





I hope you enjoyed this article about how to find the right niche to make a splash with your business.

Interested in more articles about business branding on a budget?

Read My Posts:

- How Brand Awareness Affects Business Success 

- 8 Steps To Market Your Brand Better Online

Published by Michael J Schiemer
Owner of Bootstrap Business
Money - Marketing - Motivation
Digital Marketing | SEO | Social Media
Mike Schiemer Builds Better Business

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