Strategies in Using Online Chat to Increase Customer Loyalty


One of the best ways to differentiate yourself from the competition is by making it easy for your customers to get in touch with you. Whether through phone, email, or chat, you need to learn how to use these channels to connect with your prospects in a meaningful way. 

Talking about live chat for a second, as it turns out, almost a third of consumers prefer this channel of communication. And, it’s easy to see why: it’s fast, convenient, and least intrusive than other channels. Customers can carry a conversation with a support rep during their morning commute or while they’re eating or checking their emails. 

For businesses, live chat is an opportunity to build a relationship with the customers and turn them into loyal advocates. 

Here’s how. 

1. Respond in Real-Time 

It can be difficult to have someone to monitor live chat conversations 24/7. That’s why many businesses use software or automated support systems to manage live chats. That can backfire quickly if your customers notice that their needs are handled by a robot instead of a real person. 

If you don’t have in-house agents that can handle online chat outside business hours, you can outsource this task and hire a team of customer reps who can work around the clock. 

As a rule of thumb, make sure that your response time on live chat is less than one minute. Otherwise, customers can get irritated. 

2. Personalize Interactions 

Here’s the hard truth: your customers might not remember your products/services, but they will remember if your customer service was great or downright terrible. And, if that experience was positive, they are more likely to purchase from you again. 

That’s why it’s important to personalize interactions and make your customers feel cared for and valued. Analyze the customer’s chat history to get valuable information that could help you make a meaningful connection with him or her. If you sell internationally, make sure to hire bilingual speakers that understand the country’s customs and culture and can solve customer problems efficiently and with ease. 

3. Understand Your Customers’ Goals and Priorities 

If you want to turn prospects into loyal customers, then you need to start paying more attention to their goals and priorities. A lot of small businesses spend time trying to please their customers, neglecting that what prospects care for is that you understand their needs and solve their problems. 

Whenever customers contact you via live chat, show them that you are their business partner. Address their specific pain points and work with them to find a solution that fits their goals and priorities best. 

4. Offer Something Valuable 

The great thing about live chat is that most software offers plenty of relevant information about a customer. Pull this data and use it to offer or suggest something that your customer might consider valuable. 

For example, if your customer was dissatisfied with the product they purchased, use the information you have (or try to collect new data) to find an alternative that is better suited for their needs. 

5. Take Ownership When Things Go Wrong 

So, you’ve made a mistake. You’ve delivered a faulty product or your website crushed, and your customers can’t finish ordering their products. Now, they are contacting you via your live chat channel to express their frustration. 

Although it might seem like a nightmare scenario, this is actually an opportunity to showcase your customer service skills and connect with your prospects. First of all, own up to the mistake and promise to make things better again. By owning up to your mistake and working on repairing it, you will not only attract positive reviews but also increase customer loyalty. 

No one said that offering live chat would be easy. But, with the right strategy, you can make your customer happy, build your reputation, and increase brand loyalty.





I hope you enjoyed this article about strategies in using online chat to increase customer loyalty to your products or services. 

Interested in more articles about customer loyalty?

Read My Posts:

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Published by Michael J Schiemer
Owner of Bootstrap Business
Money - Marketing - Motivation
Digital Marketing | SEO | Social Media
Mike Schiemer Builds Better Business

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