Shirking Off The Image Of A Small-time Online-only Business


When running a small business, sometimes it doesn’t matter how great your profits are, the amount of customers you have, the fantastic service and products you provide, it can be hard to shrug off the image of a garage entrepreneur. If you want to project a better outward image, the only way to do so, when you’re an online business is to have some sort of real world presence. There are many ways to shrug off the image of an ‘amateur at work,' and this requires you to have the ability to leave the home, take the business with you wherever you go, and make it seem touchable.

Impression Of Trust 

When you contact customers, with a response to feedback or an inquiry about your business, it can be slightly informal, because you want to project a friendly image. You can communicate via the business website or even through a personal email account. In fact, this is better because customers feel as if they’re not talking to a robot. For professional clients, however, the communication must be up to a certain standard, and therefore much more formal. With a purposeful mailbox from physicaladdress.com, you can receive your clientele mail in a real location, presenting yourself as a business which has a real presence in the world. It gives off the impression that you can be trusted, and contracts, business plans, monetary documents will be handled safely and with care. 

Street Marketing 

If you don’t have staff, then use family and friends to go out into the masses and sell them your business face-to-face. Make special t-shirts with your business motto and logo on. Make leaflets about your business, briefly outlining who you are and what you stand for. Also, you should explain carefully what your business offers in terms of products and services, the achievements you’ve made and what the future may hold for you. Hand out business cards and small gifts if you can afford it, like specially made pens, and other stationary. Perform questionnaires with the locals and shoppers, with the reward of taking home a prize like a t-shirt or a free trial service for your business. Ask properties if you could hang up posters, leave memorabilia of your business in their spaces for the public, such as bars, comedy clubs, nightclubs, cafes, and restaurants. Do whatever it takes to puff up your business and punch above your fighting weight.

Sponsor An Event 

So many people, of all colors, creeds, and styles go to events around the world. Festivals with large crowds and especially musical events are prime targets for you to get your name out in a positive light to tens of thousands of people. Sponsor a talent or an event, so that your name and business can be seen by the attendees. You’ll get a lot of interest if you set up a stall and begin to chat with the public, offering them your services while they enjoy the socializing mood. You can also be mentioned by the managers or on-stage coordinators as being one of the entities that made the social event happen due to funding. You’ll get a massive amount of exposure, with very limited negative responses. 

Shrugging off that little engine that could image takes time. Every business wants to be taken seriously, but for online businesses, this is especially difficult. You can let the competition know, that you’re not just a virtual figure and that you can come and take them on, in the real world as well as online.





I hope you enjoyed this article about ridding yourself or your company the image of a small-time online only business.

Interested in more articles about growing your company?

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Published by Michael J Schiemer
Owner of Bootstrap Business
Money - Marketing - Motivation
Digital Marketing | SEO | Social Media
Mike Schiemer Builds Better Business

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