E-commerce is one of the most rapidly expanding areas of the retail market. More and more people are turning to doing their shopping online from the comfort of their own homes. It’s not too surprising. After all, why trek to the nearest shopping center to pick up a product that you can purchase from your bed and have delivered the next day? Online based brands can also often afford to sell goods at a lower price, as they don’t have as many outgoings as brick and mortar businesses, such as commercial rent, bills and higher volumes of staff. However, where any area excels, there will inevitably be more people attempting to open up their own companies in the sector and this results in increased competition.
So, how do you encourage your buyers to visit your online store as opposed to anyone else’s? How do you stand out amongst the crowd of your business competitors? Here’s everything you need to know about boosting your brand’s exposure and encouraging more individuals to visit your web page.
SEO
SEO, short for search engine optimization is one of the most effective ways of directing high volumes of traffic to your online store. When people want to find certain goods, they tend to type key phrases into a search engine. They will then generally click one of the first few links that appear in the list provided. Very few people travel beyond the second or third page of results, so you want to ensure that your links appear as high as possible in the list.
How do you go about this? Search engine optimization helps to match keywords that your potential customers type into search engines with the apt pages in your store. It is the key to consistent leads which can then go on to convert into successful sales. For more information on this process, visit our Sales and SEO sections.
Targeted Advertising
You may believe that the best way to advertise is to expose your brand to as many people as possible, spamming your brand name, logo, and links to your website in as many places as possible. This may work for global brands who already have a domination of their sector of the marketplace. However, for smaller brands, this isn't’ all too cost effective. The key to getting the most bang for your buck in advertising is to target individuals who are predisposed to have an interest in what you’re selling in the first place. Do some market research to find out who your products are primarily catering to and the kinds of sites that these people use. You can then pay for advertisements in these distinct locations, which will generally result in more clicks, more web page views and hopefully, more sales and profit.
Following these simple steps will expose your brand to the right people, without making potential customers feel like they are being pressured into purchases. They will feel as though they have found your site completely of their own accord, which encourages a sense of achievement and positive connotations around their purchase. Customers will love it and they will come back time and again to revisit their newfound discovery.
I hope you enjoyed this article about boosting your exposure and drawing traffic to your online business.
Interested in more articles about online marketing?
Read My Posts:
- How To Help Your Brand Stand Out
- Learn Linkbuilding Basics For An SEO Boost
Published by Michael J Schiemer
Owner of Bootstrap Business
Money - Marketing - Motivation
Digital Marketing | SEO | Social Media
Mike Schiemer Builds Better Business
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