With over 5 million websites being powered by WooCommerce, it is clear that this WordPress extension is one of the most popular online store builders on the planet. As you may already know, it is an open-source, easily customizable extension, which means that you can adapt it to your needs and build an online store as you see fit.
Still, WooCommerce isn’t a magic bullet. After you install it, there are some steps you should follow to make the most out of your online store. This article lists four tips you should implement in 2023 to keep your online store competitive and grow your business to a whole new level.
1. Get Your Inventory Right
Inventory and stock tracking is a WooCoomerce integrated feature. Order, stock, and shipping tracking are integrated into comprehensive stock statistics and reports. This helps you avoid over-ordering, see what products perform best, as well as know when you should buy extra stock.
But even though these tools are a great foundation for a start, they need to be expanded or upgraded if you are looking to target a specific niche. In case you need something more advanced, you can always expand upon them with plugins. For instance, if you want to handle raw material tracking or automatically update stocks, there are plugins that can integrate with your inventory management tools.
Everyone who is serious about inventory management for this platform should use a WooCommerce inventory management tool that offers various integrations, simplifies workflow, and enhances logistics. After all, technology is there to help you run your business more efficiently, so why not take advantage of it?
2. Offer Stellar Customer Support
Running an eCommerce store effectively without great customer support is a mission impossible. Not only do you need to solve reimbursement issues and provide delivery services on a regular basis, but you also need to guide your customers toward finding the desired product.
Online live chats play an important role when customers want to know more about pricing, guarantees, shopping policies, and returns. And since 73% of customers are satisfied with live chats, you know it’s time to implement it on your website. This is by far the favorite communication channel for the majority of customers because it lets you reduce buyer friction and answer their questions in real time.
And if you want to take your WooCommerce store to an even higher level, consider implementing chatbots. Interactive chatbots are among the most popular eCommerce trends and for a good reason. They will save your business money and allow your customer support team to focus on the situations that require a personalized approach. Moreover, chatbots can be used in various stages of the customer journey.
3. Use Vouchers, Coupons, Wishlists, And Product Comparison
If you are growing your business and have great products to offer to your customers, think about what else you can do to make their experience on your website more enjoyable. This will make them come back to your website and buy products on it regularly.
For instance, you could offer them the option to compare products before they actually buy them. Another thing you could do to increase customer loyalty is to give them vouchers and coupons.
When someone wants to give a gift to their loved ones, gift vouchers can come in handy. Not only will this help your existing customers but it will also attract new ones. And discounts can work in a similar way, bringing both new and existing customers to your online shop.
4. Optimize For Search Engines
Search engine optimization (SEO) is critical to helping your eCommerce shop rank higher than your competitors. Using SEO for eCommerce enables your website to perform better on search engines. In the oversaturated eCommerce industry, it is crucial to increase your online visibility, and you can do this with an effective SEO strategy.
Here are a few tips you can use to better optimize your WooCommerce store for search engines:
• Find Relevant Keywords - You can do this by using the top SEO tools like Ahrefs and SEMRush. This helps you learn what keywords users are looking for and implement them on your website.
• Pick And SEO-Friendly Theme - Your website theme shouldn’t interfere with your website’s performance. Skip the themes with too many unnecessary features and make sure that the theme you choose is designed with SEO performance in mind.
• Think About Internal Linking - Rather than randomly referring your website visitors to other products or articles on your website, create a logical internal linking structure. Think about pillar articles and subtopics when creating content and interlinking between articles. Not only does this help readers navigate more easily on your website but it also helps Google and other search engines understand the value and relevance of your website pages, as well as the relation between them.
WooCommerce Websites Working Well
As you can see, creating and optimizing your online store in WooCommerce can be challenging and fun at the same time. Make sure to use these tips as well as to do your own research if you want to take your e-commerce website to new heights.
