Reaching a wider audience with your message is harder than you realize. Many lawyers around the United States have realized just how important an online presence is to their overall success. Engaging with modern consumers on the Internet is a great way to find new clients as a lawyer, attorney, or law firm.
While there are a number of tools you can use to attract attention from online consumers, few are as effective as content. Creating a blog on your law firm’s website and filling it with great content can help you drive more traffic to this domain.
If you want to unlock new online leads with a law blog, then you need to avoid the 3 legal blogging mistakes covered below.
3 Legal Blogging Errors To Avoid
1. Putting Content Quantity Over Quality
Some lawyers think that pumping out multiple low-quality blog posts a week will help them blow past their competitors. In reality, releasing subpar blogs can actually hurt your law firm’s website. This is why you need to focus on taking your time and creating the highest quality content.
Before releasing new content on your website, you need to consider proven lawyer SEO tactics. Using popular keywords and internal/external links is a great way to boost the SEO power of your blogs. You also need to make sure that the blogs you publish on your website are easy to scan for both human readers and search engine crawlers.
You can accomplish this goal by using shorter sentences, bold subheadings and bullet points in your content. Allowing professionals to create blog content for your website is a great way to get results without taking on too much work. After all, you are probably spending a lot of time running a law practice or legal services business!
2. Selecting Topics That Don’t Add Value
Over 4 million new blogs are published online every day. If you want your content to make a good impression on your target audience, then choosing the right topics is imperative. Some law firms make the mistake of covering topics unrelated to the type of law they practice. While this might seem like a great way to attract a wider audience, it will actually work against you. The last thing you want to do is alienate the people you are trying to reach with off-the-wall topics. This is why you need to be mindful of the blog topics you choose.
Choosing topics that will add value to the end consumer is a wise idea. This type of content will help you make a positive impression on potential clients. By making a positive impression, you can win over consumers and turn them into actual clients.
3. Failing To Promote Your Blog
Once you have a new blog created, you need to make sure you inform the masses. Some lawyers make the mistake of publishing new blog content without promoting it on social media. Posting a link to new content with a short description on your social media account is a great idea.
By doing this, you can attract the attention of your followers. This will also help to drive more traffic to your website blog. Short term increases in web traffic can turn into long-term growth through SEO boosts and subscriber growth.
The longer you continue to make the blogging mistakes mentioned here, the harder it will be to drive traffic to your website. With the help of marketing professionals, you can correct these mistakes.
