Tips for Marketing Your Catering Business on a Budget

marketing catering business on a budget caterer advertising

Advertising and marketing is a multi-billion dollar industry. Estimates from last year claimed that over $650 billion would be spent on advertising in 2020. 

How these estimates have held up during the unforeseen COVID pandemic is hard to say for sure. Regardless of how profitable the year is, advertising spending tends to be staggering. 

This means that no matter what business you're in, you're likely going to have some competition. This is especially troublesome when you don't have much of a budget for your catering business advertising. 

It's far from hopeless, though. We can give you plenty of advice about marketing a catering business in this article. 

1. Social Media 

Almost everything is online today and business is no exception. Most businesses, big or small, have websites and social media accounts. 

Every business needs to put its own spin on social media. The simplistic approach of occasionally posting relevant information works, but it's not all that engaging for readers. 

Try doing something unique and entertaining. There are a lot of companies that have brought their sense of humor to Twitter, and you could be next. 

If humor isn't your thing, you could also try posting interesting facts and articles related to catering. All that really matters when marketing your business is that you find a way to stand out and keep your followers entertained. 

2. Use Local Advertising 

Most of us don't have worldwide influence and brand recognition. Most of us are local shops or perhaps regional. We're likely to have more success with localized forms of advertisement. 

There are several different types of advertising that work well on a local scale. SEO, short for search engine optimization can help quite a bit. These are articles written on various topics that purposely include certain key phrases. 

These phrases are meant to mimic common search terms and will make your business come up closer to the top of the results when those phrases are searched. 

You may also try working out partnerships with businesses related to yours. Catering services, for instance, might pair well with local restaurants. 

You can contract with them when they need to do catering, which brings you more business. Meanwhile, you can offer your own foods and catering services as well. Not everybody who needs a caterer will like the same thing, so you'll likely find people who prefer your food over that of the restaurant. 

Hosting an event is an excellent form of catering business marketing that can help you attract customers. 

How to Advertise Your Catering Business 

If you own a catering business or any other business for that matter, you're probably wondering how to market your business. The truth is that you have a lot of different options. 

We've talked about some of our favorite options above, but we couldn't cover all of them. If you have an idea that you think would work, feel free to try it. You'll never know unless you take the chance with your catering business advertising. 

If you want to know more about running a food service or restaurant company and all of the things that go into it please read more of our posts.

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