Which Companies Should Outsource SEO And Which Should Not?

which companies should outsource seo agencies outsourcing search engine optimization

What Are The Potential Benefits That You May Get If You Outsource SEO? 

The outsource SEO method is a relatively new one. But it became popular due to the advantages that it brings to SEO agencies and the companies that are using it. In the past, most companies that needed SEO services only hired 3 or more professionals, made a SEO department, and let them take care of the task. But now, that it becomes harder and harder to do. Why? Because the competition for research result ranks had become very big, and one or two professionals will not be able to fight against a full agency for the first ranks. Also, there are even more benefits to outsourcing your SEO needs than hiring these professionals. 

• No Investment 

The first advantage is the difference in the investments needed. The process of finding, interviewing, and hiring a professional can cost a company a lot of money. You will first need to find and pay someone who can make the difference between a professional and an amateur. Next, you need to attract some potential employees and do the interviews. You will also need to buy all the equipment that they need to perform their jobs. On the other hand, if you outsource the task to an SEO agency, you will not need to invest anything. You only need to pay them for the services. 

• No Delays

It does not matter in what industry you are. You should know the importance of time in the success of any business. SEO professionals that are looking for jobs are very low, and it will take your company a lot of time to find them. A delay of a few months can mean a lot of losses for your company. Just imagine the growth that your business can have in these months if you outsource SEO instead. And that difference will surely compound in time. In the end, you may lose millions over the years due to a slight delay. 

• Lower Costs

Keep in mind that you will have to pay the professionals that you are going to hire. And an SEO professional is not a small cost. The salaries of your two employees may be even higher than the price of the monthly services offered by an SEO agency. With a proper search, you will be able to find an SEO agency that has all the top-notch skills to bring your company to the top, as well as small prices due to the location of the agency and the lack of renown that it may have. You should not lose such an opportunity. You only need to invest a little time in finding the best agency for your business. 

Which Companies Should Outsource SEO To Specialized Agencies? 

Unfortunately, not every company should outsource their SEO to a specialized agency. Not many companies may not even need SEO at all. For some of them, other online marketing services can bring much better results than SEO. But which companies should outsource their SEO needs to an agency? There are some criteria that your company must meet to be able to get the most out of the SEO services offered by an agency. 

• Online Based 

The first requirement is for the business to be online and have its website. So, it does not have a physical location. Of course, it is not enough to only satisfy this requirement, but it is an important one. Also, even if your business has a physical location, but you either do not sell your products or services there, then SEO is a reliable solution for you, and you should outsource it to an agency. Although this type of business can use other online marketing methods as well, there is nothing that stops them from using more than one strategy. 

• Online Sales 

Your business must have the ability to sell your products or services online. If that is not possible, then there is no meaning in using SEO as an online marketing SEO. It will be much more productive to use other methods that are much cheaper and has only the goal of online branding. SEO is not limited to branding. It is also a method to gain leads and make sales. And if you cannot get all the benefits from it, then it would be better to avoid it. 

 Sought On Search Engines 

Even if your business is online based and you can sell your products and services online, but if the amount of people that searches them on search engines is too small, then you may not get more returns than the investment. So, the first thing that you need to do before you start a collaboration with an SEO agency is to find out the potential of your niche on the internet. If your company is in such a situation, you can still use SEO. But it may not be worth it to outsource it. You can take care of it yourself because the competition will be small and you have a high chance of getting the most out of it by yourself. 

How To Find A Reliable SEO Agency? 

But even if you satisfy all the requirements, you need to be able to find a reliable agency that can produce the best results for your company. Luckily, there is a simple method that you can use to check an agency and find out if it is good enough for you. 


The first step is to check the results of the agency. If the agency does not publish their results at all, then you should avoid it. If they have them on their site, then make sure that the results are not older than six months. 


Reviews are essential in this industry. The results that you will get will be similar to those of the other clients of the agency. So, you need to ensure that other clients are satisfied with the services offered by the agency. 


After you find an agency that satisfies the other two requirements, you should make the last test. You can use one of the services of the agency one time and see the results that you get from it. For example, you can try the SEO audit service and see how many benefits you can derive from it. 

Which Companies Should Never Outsource SEO? 

Now that you know what the requirements for your business to outsource SEO are, it should be easy to decide if you need it or not. But even if your company satisfies all the requirements mentioned above, there are still several expectations. These companies should avoid outsourcing SEO. Or they may not need to use SEO at all. What companies are those? 

 Other Online Marketing Agencies

An SEO agency must take care of their website. The same applies to other social media agencies as well. If you cannot even take care of your website using the services that you try to sell, then how will you help your clients? So, agencies that use social media marketing should do the same for their agencies. The same applies to those that sell pay-per-click marketing methods as well. Although nothing is stopping them from doing SEO, they should focus on their core services and not spend money on other methods. 

 Social Media-Based Businesses

SEO is an online marketing method created for websites. If your company does not have a website, and its base is on social media platforms such as Facebook or YouTube, then you do not need SEO at all. In such situations, you have two options. You either start a website and drive traffic from the social media platform to grow it before using SEO. Or you focus on the platform and try to grow without using other types of online marketing methods. In the first case, it will be a long period before you can smartly use SEO services. While in the second case, you will never need them, but you can use a PPC strategy. 

 New Online Businesses

If you just started your online business, then you should avoid outsourcing SEO at all costs. Why? Because it is not worth it yet for you. Firstly, you may not have the money because SEO service costs a lot of money in comparison with other methods. Although the price is fair and the results will be very high for the companies that are compatible with the strategy, but new companies are not. And even if you can afford it, the results that you will get from SEO will be too small for many months in the future. SEO is a slow process that needs a lot of accumulation. For this reason, you must take care of the SEO of your website yourself until it reaches a certain point. Or you can use other marketing methods to grow it for a while before you start to outsource SEO. Only then will you be able to make a profit from it.

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