Your eCommerce Shopping Cart: How to Run an Online Store on a Budget

ecommerce shopping cart how to run online retail store

Online shoppers spent over 600 billion dollars in 2019. That number, while being a record high, is only going to rise over the next few years as more eCommerce websites continue to pop up each day. 

Want to launch an online store yourself? Worried about how you're going to get people to load up their eCommerce shopping cart with your products? We can help! 

In this article, we'll provide you with a helpful guide that you can use to launch a successful eCommerce website. We'll tell you how to maintain your site, and grow it, too, so you can turn your dream business into a reality. 

Find a Niche You Can Thrive in 

Before you start registering domain names and creating inventory systems, you first need to figure out exactly what your eCommerce store is going to be. More specifically, you need to decide on a niche to target so you can increase your chances of being successful, especially early on. 

Doing this is often easier said than done, as many desirable niches are already overcrowded and hard to break into. You may have to think outside of the box, but the overall goal should be to find a niche you think could be profitable that isn't being catered to at that moment. 

Choose a Name for Your Business 

Once you have your niche figured out, it's time to hone in on what your eCommerce website's identity is going to be. The first place to start? Your name. 

Because so many domain names are already taken, you're going to have to find something that is not only creative and catchy but available. So, write down a few ideas and then search to see if you can purchase the domain name for your eCommerce site. 

If you can, go ahead and register your desired name so you can lock it in for good. Also, try to grab some social media handles. Be sure to make each handle the same so it's easier for your customers to find you online. 

Make an Eye-Catching Logo 

Got your niche and name picked out? Now it's time to create an eye-catching logo for your eCommerce store that you can use to help promote your brand online. 

There are 7 different types of logos, all of which can be effective when used properly. Figure out which type you want to use and then get a few different logos designed for your business so you can make sure you choose the right one for you. 

It goes without saying, but a logo is extremely important. So, if you aren't the best at graphic design, outsourcing this process so you can get a professional-looking logo is very much recommended. 

Create an eCommerce Website 

Now that all of the planning is out of the way, it's time to create your eCommerce website! This is without a doubt the most fun part of the process, but also one of the most important. So, be sure to do plenty of research before designing the layout of your site so you can get good results as fast as possible. 

Like your logo, if web design isn't your area of expertise, relying on the help of a professional is a good idea. That way you can make sure your site offers a positive user experience from the moment that it's launched. 

Make Unique Designs and Products 

If you picked out a strong niche to target, odds are you already have tons of ideas on products you can sell to that niche. With that in mind, it's important to make sure that you offer unique designs and products to your audience so you can bring something different to the table. 

On top of having quality designs and products, you need to make sure you have a good grasp of shipping logistics, too. That way you can give your customers the best possible experience, allowing you to make more sales and grow your site faster. 

Market Your Site Online 

After you launch your eCommerce store, it's time to start marketing your brand online to potential customers. We touched on this earlier, but utilizing social media websites is one of the best ways to do this at an affordable price. 

Email marketing can also be quite effective, although it may take some time for you to build up a list of email addresses before finding success. Regardless, you need to pick a few different advertising strategies to focus on so you can start driving more traffic to your site. 

Listen to Customer Feedback 

Once your store is up and running, it won't take long for customers to start giving you tons of useful feedback. From product reviews to analytics, you need to listen to that feedback carefully and adjust your business strategy accordingly. 

A pro tip? If customers are buying more of one particular product, try to make similar products to that bestseller moving forward. And if you get any constructive criticism, listen to it and consider applying it to your business if you think it could help with your overall e-commerce shop success. 

eCommerce Shopping Cart Tips: How to Launch an Online Store 

Well, there you have it! That is a guide on how to launch an eCommerce website, as well as how to maintain and grow it successfully. 

Remember, if you want your customers to fill up their eCommerce shopping cart with your products, you first need to find those customers. The best way to do that is to pick a profitable and underserved niche to target before launching your online store. 

Looking for more creative and effective ways to grow your e-commerce business? Check out more of our online retail articles today!

Bootstrap Business Blog Newest Posts From Mike Schiemer, Partners, & Blog Outreach Services