Mobile shopping is an unstoppable force, providing store owners a significant opportunity to capitalize on the mCommerce phenomenon. This is especially true in an era where app development is more financially accessible than ever before.
In this article, we look at seven of the many benefits of adopting a mCommerce business model.
First, What Is Mobile Commerce?
Mobile commerce is essentially any financial transaction being handled by a mobile phone. It differs from eCommerce in that it is specifically conducted from either a phone or a tablet (whereas eCommerce refers to any transaction made online).
In the contest of mCommerce Vs. eCommerce much can be said of either option, but here we focus on the specific benefits of reaching consumers on the devices they keep in their pockets.
Key Advantages Of Mobile Commerce For Businesses
And now, here are some of the key advantages of mobile commerce for businesses!
1. Reaching Customers At The Right Time
One of the most apparent benefits of mCommerce is that you can reach the customer at the exact right time. For example, a shopping phone application may send customers push notifications that provide information on the exact type of product they are looking for.
2. Better Customer Experience
mCommerce is also well-positioned to create a custom-tailored experience for the buyer. On the practical side of things, mobile users are already well acquainted with their device and are likely to have a very user-friendly, intuitive experience with your application. Customers may also receive custom-tailored discounts or notifications on products they are interested in, all from their couch's comfort. Indeed, this may be why nearly 70% of shoppers claim to prefer buying from their phone to in-person retail.
3. Valuable Customer Data
Mobile transactions, by virtue of their very nature, provide owners with a wealth of customer data. On the mobile front, analytics can track virtually everything that goes on when a customer opens the app. This includes a detailed account of the type of products a certain customer is interested in and how they finally select the right option. Do they value a good deal, or are they more interested in getting the best possible product for their money?
With this information, businesses can attract further sales by automatically creating unique promotions that are in line with a customer's interests.
4. Accelerated Customer Journey
Customers are also sure to appreciate the suitability of a mobile transaction. Even the best traditional store website is going to be approximately 1.5 times slower than a well-designed app. Mobile apps benefit from intuitive interfaces and special features that can only be accessed on phones and tablets.
For example, some mobile applications will allow users to finalize transactions by merely verifying the purchase with their fingerprint.
Juxtapose this with the lengthy and tedious process of creating accounts and entering billing information. It quickly becomes apparent what type of experience the average consumer is likely to prefer.
5. Direct Communication
Push notifications are, quite possibly, one of the most effective means of reaching the buyer. Approximately 40% of all push notifications are interacted with. Compare this with the measly 5% of promotional emails that get opened, and it's clear where the advantage lies.
It's a pretty simple equation, really. The average adult spends over three hours a day on their smartphone. Sending messages directly to their screen is a sure-fire way to earn attention.
6. Personalized Content
Personalized content has the convenient benefit of connecting customers with products they are interested in. For example, using data, a business may notify a customer when a product they have looked at in the past goes on sale.
This customer may be significantly more likely to purchase the product this time around simply because the business has sweetened the pot somewhat.
7. Geolocation
Mobile devices are naturally equipped to know where their users are at all times. This is a very handy feature for businesses with brick and mortar locations as well. For example, a customer may appreciate the opportunity to pay for a product online and then pick it up right away at the nearest location.
Features of this nature make transactions quicker and eliminate the time and expense of shipping.
Master M-Commerce
It makes sense when you think about it. People are spending an increasingly large amount of time on their mobile devices. It logically follows that businesses will have a much easier time bringing their products directly to their audience.
A well-made app's benefits are pretty simple: they succeed by their ability to provide customers with a sincerely pleasing experience.
