What Does an SEO Company Do? A Guide to SEO Services

what does an seo company do search engine optimization agency

You can't expect to build a website and expect that people stumble upon it. There are an estimated 1.77 billion websites on the internet. You need to advertise if you want to reach any kind of audience.

Unfortunately, not everyone has the budget to continually invest in paid advertising. For those people, working with an SEO agency can improve your website rankings and get free traffic to your website.

The question is, what does an SEO company do? Keep reading to learn what a search engine optimization company does to get better rankings for your website.

Keyword Research

It's hard to know what content to produce if you don't know what people are searching for. Keyword research is the process of figuring that out.

An SEO company will use research tools to find search volumes for keywords. These keywords will be used to add new content to your website and your existing pages.

Content Production

Once you know what searchers are looking for, you need to produce content for them to read. The problem is, it takes a lot of time to write the content for the topics you need to cover.

Most SEO services have writers available to handle this for you. Their writers will be trained to produce SEO-optimized content that will rank high on search engines.

On-Site Optimization

Once you have content on your website, you need to tell Google how to display it in search engines. On-site SEO optimization is the process of doing that.

An SEO agency will optimize your headlines, descriptions, and content for rankings and click-through. Talk to a top SEO agency to learn more about what needs to be done to optimize your website pages.

Link Building

Even with excellent keyword research and on-site optimization, you aren't guaranteed first page results. You're competing against a lot of websites. You need to make yours stand out if you want to stand a chance.

Google counts links like a vote. If you have a lot of high-authority websites linking to yours, you'll see better rankings. An SEO company will work with other website owners to get those links for you.


SEO isn't an overnight process. You need to work for months, sometimes years, to see the results of your efforts. If you aren't tracking progress, then it's hard to know if what you're doing is having an impact.

An SEO company will provide regular reports about what they do and how it impacts your rankings. You won't need to question whether or not the work being done is working.

What Does an SEO Company Do: You Have the Answers You Need

By now, you should be able to answer the question, "what does an SEO company do?" Make sure you talk with an agency to learn how they do everything above. When you know how the process works, you can ask the right questions to find a company that can do the job right.

Are you wondering what you can do with the extra traffic that SEO brings? Read more of our blog to learn how to convert more of your visitors into customers. Visit the SEO section of the Bootstrap Business Blog right now for additional search engine optimization insights.

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