How to Sell on Amazon Successfully: The Best Tips

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There is no question that Amazon is a titan of e-commerce. The company brought in $232 billion in retail commerce in 2018 alone.

This is thanks to the fact that there are roughly 150 million Amazon Prime members and each one spends an average of $1400 a year on Amazon products.

Amazon makes it easy to get in on this profit, as anyone can open a store and sell their wares on the site. Now, they do charge a fee, in the form of a monthly payment or a percentage of your sales.

But if you know how to sell on Amazon successfully, it's absolutely possible to create a profitable Amazon store. We're here to help you boost your Amazon sales significantly! After reading this guide, you'll have all the tips you need to cultivate a thriving Amazon store.


1. Know Your Products

As a seller, you need to know your products like the back of your hand. If someone has a question, you should be able to give the answer right away.

The best way to build trust with your customers is to be a reliable source of information regarding your products, and, of course, for your products to be of good quality.

If it's clear that you don't know what you're talking about when it comes to your own products, your Amazon store won't get very far.


2. Create Your Brand

While you can sell name brand products on your store, if you can create your own brand with your own items, you're much more likely to find success.

By marketing a unique product, you instantly stand out among the countless other stores on the platform.


3. Set Competitive Prices

How many times have you used the search features to sort items from lowest to highest price? All online shoppers do this, which is why competitive pricing is important.

If you're selling truly unique products, you don't have to worry about this. But if you have competition, you'll need to do some research into what others are charging for the same products.

You want to lose money on a sale, but you also don't want to be one of the highest-priced stores on the market. A few dollars in either direction can make a huge impact on the number of sales you make.


4. Take Professional Pictures

When it comes to selling your products online, there's nothing more beneficial than quality pictures. Marketing your items with amateurish pictures will make you look unprofessional and make customers less likely to purchase from you.

Use Amazon's image guidelines to help you and take the highest quality pictures you can. If you need help with your images, these great tips can point you in the right direction.


5. Use Fulfillment by Amazon

One of the main benefits of shopping on Amazon is its fast fulfillment. In order to make your store as successful as possible, your fulfillment service needs to be top-notch.

If you need help in this area, you can use Fulfillment by Amazon (FBA). This service does come at a price but could be well worth it, depending on your situation. Do your research to determine if its right for you and your store.


6. Follow the Rules

This may sound obvious, but knowing the rules and then following them is vital. Carefully read all of Amazon's guidelines while creating your store and never attempt to get around them.

It's easy to make an honest mistake, so be sure to keep up with any policy changes that occur.


7. Encourage Product Reviews

Nothing markets your products like the reviews left by other customers. Before you buy anything, particularly from Amazon, you likely check the customer reviews. If there are none, it makes you think twice before purchasing.

That's why you should begin cultivating product reviews as soon as possible! From your very first sale, encourage your customers to leave reviews.

Sending an email post-purchase to politely ask for a review and express your gratitude for the customer's purchase is also a great way to gain loyalty and return customers!


8. Keep Customers in Mind

Product reviews are great, but you need the vast majority of them to be positive if you want a truly successful store. This is where customer service comes in.

There will always be a person or two you can't please, but for the most part, people appreciate feeling appreciated. Mistakes are going to happen, and when they do, it's important to be proactive.

Make your customers feel that you care about them, do your best to correct your mistakes, and you can almost always turn what would be a negative review into a positive one.


9. Manage Your Inventory

Keep a close eye on your inventory at all times. The last thing you want to do is sell something that you don't physically have.

Unless your products are handmade to order, your customers will not be pleased about having to wait the weeks or months it takes you to restock if they've already paid you.

Not to mention, selling products that you don't have is an excellent way to have your store suspended.


How to Sell on Amazon Successfully

Now that you know how to sell on Amazon successfully, you can get started building your store! Amazon is an excellent platform entrepreneur if you know how to approach it correctly.

Remember, to get your online store off the ground, take professional photos to properly market your items and always put your customers first.

Stellar customer service will help you not only keep the ones you have, but encourage them to tell others about your products. After all, how do you think Amazon became so successful?

Looking for more tips on improving your online business and how to sell on amazon successfully in different niches? Visit the Retail and Digital Marketing sections of the Bootstrap Business Blog to learn how to improve your e-commerce sales on Amazon or other e-commerce platforms.

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