What Strategies Can I Use to Promote My Fashion Brand Online in 2020?

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Did you know that online fashion accounts for 20% of all online sales in the US each year? And the online fashion industry continues to grow. 

Want to enter the world of online retail and fashion branding? Read on for our top 5 tips on building your fashion brand.


1. Build Your Website With Your Brand in Mind

When it comes to your online clothing brand, your website acts as your storefront. You should invest as much attention, design, and money into building a functional and beautiful website as you would into a brick and mortar location. 

Make sure your website is easy to navigate. Have professional product photography done to showcase your merchandise in the best possible way.

Provide your clients with an easy way to contact customer service representatives should they encounter any issues.  

Have a page on your website dedicated to your brand story and vision.


2. Offer Promotional Items

There are few things customers love more than free stuff. There are several ways to link free promotional items to brand building actions. Here you can learn more about using promotional products for your business. 

For example, you could offer a free branded t-shirt to anyone who shares one of your promotional posts on their Instagram story. 

You could offer a free branded reusable tote bag for customers who subscribe to your promotional email list.

You could host a giveaway on any of your social media channels for a basket of promotional products and a gift card to your online store. Entrants should share your page with friends, tag friends in comments, etc. 


3. Reach Out to Relevant Bloggers and Influencers

A blogger or influencer endorsement can go a long way in promoting your new online clothing brand. Study your target market to see who they follow. Study the influencers before reaching out to make sure that they fit your target audience.

All professional bloggers and influencers will charge for promotional services. Most of them will offer a pricing sheet that will detail their fees for specific promotions.

Many influencers state in their social media bios their preferred way to be contacted for business inquiries, so pay attention and follow their rules. 


4. Do Your Networking Duty

All of the brands, influencers, and designers you know and love are real, live people who attend events, conferences, and markets. 

If you want to take your online store to the next level you should begin attending the relevant events in your area so you can network with the industry people who can help build and promote your business. 


5. Expand Your Social Media Channels

While most fashion brands have a strong Instagram game, the most successful brands also have a Twitter, Facebook, YouTube, Pinterest, LinkedIn, and TikTok account as well. 

Social media management can be a full-time job, but it's one that pays off for a new fashion brand. Consider hiring a social media professional to manage your fashion brand accounts by posting regularly, responding to comments, and networking online through your various social media channels. 


Get Your Fashion Brand Runway Ready!

Now that you've read all about promoting your fashion brand online, what's next for you? It's time to figure out the state of your current fashion brand marketing strategy and then make a plan to grow.

Want to learn more about how to build a fashion brand or other business model? Check out the Startups and Digital Marketing sections of our Bootstrap Business Blog right now for additional brand promotion insights!

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