Marketing Tips for a Welding and Fabrication Business

marketing tips for a welding and fabrication business manufacturing company

It doesn't matter if you've got the best welding and fabrication business on this side of the Mississippi. It doesn't matter if you provide the best customer service and customer experience out of all of your competitors. It doesn't even matter if your shop is located in the best possible location for your customers.

If you don't market your welding business, then it will not be successful.

After all, the only way that you yourself hear about products is through marketing, whether that's referral marketing, through SEO by Google search results, or some other marketing strategy. 

It's crucial that you leverage marketing to promote your welding business.

Most owners of welding and fabricating companies, however, don't necessarily know what it takes to market a business, even a business in an industry that they have technical skills in.

That's why we wrote this post. In this post, we'll dissect how to market your business towards your target market in a few simple steps.


Create a Website

In today's world, everyone is online. If you haven't already developed a website, then you're behind the curve. Chances are, your prospective customers are right now Googling where they can find the best fabrication businesses in their area.

If you don't have a website, then you will never turn up in the search engine results for your customers.

Plus, once you've created the website, you'll be able to leverage things like a blog and social media marketing to bring even more people to your business.


Advertise in Fabrications Magazines

The key to any marketing strategy is to get where your target market is. If your prospective customers typically frequent certain industry publications, then it should be your next priority to get your brand mentioned in those magazines.

There are a few different ways to do this. Firstly, you can buy an advertising spot for those publications. This can be expensive, but if you build up a long-term relationship with a magazine then prices can go down. Second, you can attempt to provide a piece to the magazine. Simply write something up about your industry and turn it in for the editor to review. You stand a good chance of getting accepted, if the piece that you wrote is well-researched, well-thought-out, and is genuinely useful to the magazine's audience. 

When you contribute the piece, make sure that you are able to get a byline as an author. A byline is basically a short, couple-sentence long bio about the author. This is the place that you can use to promote your vertical machining center or whatever business you have. Don't do it within the article itself, as that only increases the chances of your article being rejected for publication, taking you right back to square one. 


Welding and Fabrication Marketing, Made Simple

There you have it — you now know how to market a welding and fabrication business. Use these tips to develop credibility in your industry.

For more business advice, be sure to check out the rest of the articles on the website!

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