How To Use Instagram For Your Business

how to use instagram for your business

Loads of businesses have now started using Instagram to help them with their business. If you haven’t already got your business using Instagram, then you need to have a very good reason why not. Instagram is great for businesses who sell any kind of product, own a store, or are just keen to get people to recognise their brand. Getting an Instagram account will help you with this. 

Instagram has over 700 million monthly active users, less competition and a more engaged audience compared to things like Facebook or Twitter. This means that you can market your products to a more targeted and interested audience without having to spend a lot of money on it. Facebook is more for connecting people with content from family and friends, whereas Instagram is becoming “the new homes for brands”. 

Get An Instagram Business Account 

If you already have a personal Instagram account, then it will be fairly easy for you to convert your Instagram to a business account. This is great, particularly if your account already has brand-appropriate content and an established following. This means you won’t lose followers and you’ll make a seamless transition for your existing followers. 

If you don’t have a personal account, or you would like to create one from scratch, then this should also be fairly easy to do as well. You can start by downloading it on your phone and then you need to create an account. Make sure you connect it to your Facebook page if you have one (there’s a button that will let you ‘Log in with Facebook’, so that should make things easy for you). Once you have created a personal account, you need to go to your profile and switch to a business profile. Once this has been done, then you will be all set. 

Create A Winning Instagram Strategy 

Before you post any content on your Instagram account, you need to make sure that you think about who is going to see it and if they will like it. You need to define your target audience, and aim to make a post that your audience would be interested in. The majority of Instagram users are under 35 and there is an almost equal split between male and female users. This is just the basic information about the people who use Instagram, it’s now up to you to figure out who it is that you want to target exactly. 

Once you know who your target audience is (which is something that will depend on the product that you are selling), you need to make sure you set goals and objectives. This will help you keep on track, and boost awareness and engagement with your brand. You will also want to make sure that you commit to a regular posting schedule. This is something that can easily be forgotten about, so you might find it better to schedule Instagram posts, to help you commit to a regular posting schedule. 

Optimise Your Profile 

If you don’t commit to a regular posting schedule then you might lose followers, if they know that you are going to post something every day at lunch time, then they’ll be ready to check it out. They might even get their friends involved which will help boost your engagement, since people will know exactly what time to check you out. It will also help show people that you are a real company and not just someone who is only doing this for a bit of fun. 

To make your profile seem more serious, you should also make sure to update your profile, you need to make sure that you convey your brand personality. You can do this by using your brand voice, including hashtags and also getting the best profile picture you can (most companies go for their logo). You should make sure that the picture you use is the same for every social profile as well. 


If you can manage all that and share great content, then your Instagram account is well on the way to helping your business become successful. It might seem hard at first, particularly if you lack followers, however, if you keep on pushing through, you’ll soon realise how incredibly worthwhile it is having. For more information on how to use Instagram, you can check out this Instagram marketing guide to help your business further.

Official Bootstrap Business Blog Newest Posts From Mike Schiemer Partners And News Outlets