When it comes to the future of dental marketing, your clinic must get ahead of the curve. Since the digital marketing world is always changing rapidly, it can be tricky to predict how the dental marketing landscape will look in decades to come... but you must be there ahead of your competitors.
Here are some helpful tips on how your clinic can keep on top of the growing digital marketing trends in dentistry.
Run Workshops For Your Team
Collaboration creates innovation, and strong work can only happen through partnerships in everyday work life. You must bring together your team to create new ideas, and come up with creative solutions for present or future issues.
Here is how you can run a successful workshop:
• Be specific – The workshop should have a purpose, e.g. idea exploration, finding a solution to a specific challenge, etc.
• Have a plan – Goals are essential to mark progress, so be sure everyone knows what they are working toward.
• Record the outcomes – You’ll want detailed notes, so either have someone take minutes, use a recorder, or take a video of the workshop. This way you can return to the notes (or recording) to clarify what was said and check that actionable items have been assigned and completed.
• Create a relaxing atmosphere – Choose the location carefully and have the person leading the meeting – it could be you! – give a friendly introduction to make your team feel welcome, comfortable, and valuable.
Become Well-Versed In Technological Advances
Your clinic likely has subscriptions to dental-related newsletters and blogs, but make sure you are subscribed to a source that discusses the future of technological advances in dentistry.
Digital marketing and technology go hand-in-hand, so knowing what’s next will influence your marketing endeavors. You’ll want to be the first in your field to capitalize on these new technologies.
Use Content To Increase Your Clinic’s Presence
People are consuming content at a rapid pace. You need digital marketing services for your dental clinic as having solely a website is not enough. Patients want to see more content, especially video. You must create how-to videos that address common dental concerns or create a blog that covers similar topics. Update these platforms often to keep current and prospective patients engaged.
Use Digital Platforms To Give Patients More Options
People want instant answers and they get it with their mobile devices which are in their hands (or next to them) 100% of the time. You must take advantage of this fact and think of how often your patients and potential patients are online and what they want to accomplish online.
For example, if your dental website is not mobile optimized and a patient can’t find your number quickly to book a new appointment (or can’t tap to call) while they are waiting for the bus, they will become frustrated and abandon the site. That means a ton of lost practice revenue that you won’t have opportunity to recapture.
You could use a system that allows your patients to book or cancel appointments online, and you can also send dental text reminders. Patient expectations are continuing to increase, so don’t let yourself fall behind the competition.
Think about getting these systems for your practice and learning how to use them effectively so you can manage appointments and scheduling to maximize your practice potential. Patients will enjoy the convenience of these technologies and be more likely to return to your clinic.
Now that you know how to stay on top of growing digital marketing trends in the dental industry, you must use all the resources possible to keep your patients engaged. Get together with your team and plan how you can be a dental clinic that’s ahead of the curve.
You could use a system that allows your patients to book or cancel appointments online, and you can also send dental text reminders. Patient expectations are continuing to increase, so don’t let yourself fall behind the competition.
Think about getting these systems for your practice and learning how to use them effectively so you can manage appointments and scheduling to maximize your practice potential. Patients will enjoy the convenience of these technologies and be more likely to return to your clinic.
Now that you know how to stay on top of growing digital marketing trends in the dental industry, you must use all the resources possible to keep your patients engaged. Get together with your team and plan how you can be a dental clinic that’s ahead of the curve.
