A good first impression can make or break a business relationship.
When it comes to your business card you want to impress your clients in seconds. The right colors, design, and paper can be both eye-catching and memorable. Otherwise, they can end up in the trash.
Finding the right business card paper could be the final touch that seals the deal. We've gathered together our top options. Here's how to choose the perfect one.
Start With the Finish
When choosing your business cards, the finish of the paper can make a big difference when it comes to first impressions. If you have a photo on your business card you should go with a glossy coating. This is going to help make the image remain clear and the colors stand out.
You can also select a matte finish which can be very sophisticated and modern. It lacks the shiny finish that a glossy paper has.
Take Stock of Your Options
Normally, business cards are printed on 14-point cardstock, which is a thicker weight paper. For a business card on the thicker side, you can opt for 16-point cardstock. Keep in mind it is also more costly.
You will also see 100lb gloss cover as the common option for an inexpensive and thinner stock. Despite its thin weight, many people are fine with this more economical version.
Painted Edge
This type of business card is not seen as often. They come with a foiled edge which is visible when viewed from the side. You can use this feature to add a bold color to a stack of otherwise common business cards.
UV Coating
If you'd like to ensure your business cards don't fade, you can purchase cards that have a coating that is dried using ultraviolet light.
This will help prolong their lifespan. Especially if your cards are displayed in a window.
Unwriteable
If you'd rather not have to worry about your business cards being written over, you can purchase paper that is unwriteable. If the opposite is true, then opt for a paper that can be written on.
It depends on your preference and what you intend to use them for.
Touchable Textures
There are a variety of textures you can choose from to add to the design of your card. A silk paper provides a very smooth feel that tends to be more of a dull finish.
You can also choose a raised texture such as linen paper that is meant to feel like a piece of fabric. A suede texture is also an option for a more velvety, soft touch.
Touche paper actually has a rubbery feel. While thicker stock paper can give your cards a soft cotton feel.
New era print solutions offers a variety of textures for your printed business cards.
Combine Them!
You can mix up your textures, stocks, and coatings for a unique look. For example, try spot gloss treatment to make certain words or logos stand out. Or use a suede textured paper with foiled stamped lettering.
These minor details can have a big effect on the overall look and feel of your business cards. Which will make a strong impression on potential clients.
Choose Your Perfect Business Card Paper
Now that we have you thinking outside the box, what will you choose for your business card paper? Share your ideas in the comments below.
Can't decide? You can always request sample paper to check the quality for yourself. It is worth double checking to ensure your business cards look amazing for those big meetings and networking events!
