Getting new customers is an important part of any business, regardless of the product or service offered. While retaining customers is necessary, outreach to new potential customers is just as important.
But what are the best ways to reach new individuals without using the same tired methods? Is there anything that's low-cost that can catch a potential customer's eye at the same time?
Discover unique ways to reach out to people with these five advertising ideas.
1. Use a Hand Stamp With the Company Logo
Is your company part of an event that requires a stamp for people to get back in after leaving? Consider getting your logo and company name on a stamp, and have someone stamp folks when they come in or leave.
Since your company's name is on them for a while, they'll grow curious and look it up. It's a great way to show teamwork with other companies in the group too, as you work together.
2. Offer Fun Swag to Keep the Brand in Their Mind
If there's one thing most people willingly take, it's free items. Swag is popular with folks of all ages, even if they never intend to use it.
Swag can be anything you want. This includes:
- Pens
- Magnets
- Lanyards
- Travel mugs
3. Go for a Retro Look for Interesting Advertising Ideas
Everyone gets nostalgic for the last decade or two. Take potential customers back to a simpler time, with advertising that is reminiscent of the 80s or 90s.
Use colors from these time periods, create a commercial or even a social media post that invokes this time period through dress, speech, or color scheme. It's sure to turn a few heads and generate interest in what you have to offer.
4. Give Them a Business Card They Won't Forget
Rather than a plain old business card that's going to get thrown out or thrust into a drawer, look for different ways to advertise your company.
Get business cards cut out in unique shapes, such as a fishbowl for a pet store or the shape of a pizza for a restaurant. The possibilities are endless once you sit down and think creatively.
Prefer less waste and a way to advertise that gets you in front of thousands of people? Vehicle wraps offer a popular alternative for any business.
5. Harness the Power of Live Social Media
Social media is popular with new companies that don't have a lot of money to spend, but still want to get their name out there. Build a following on platforms such as a Facebook business page and through Twitter.
You can then go live and talk about your service or product, and even demonstrate it in action. It's possible for potential customers to interact with you when you're live, making this an easy and accessible form of communication and sales.
Discover More On Advantageous Advertising
Finding new and unique advertising ideas doesn't need to feel impossible when you consider new methods to reach people. Appeal to their senses, make it easy to get in touch with you and get the company logo in front of them so they know who you are.
Looking for ways to target millennials? Check out our blog post on this unique age group here.
