So you want to build a bigger and better digital brand? It can't be overstated how important it is to have a strong and dynamic web presence. In today's digital age, the first thing somebody is going to do before checking out your business is to Google it and visit your company website. If you don't have a business website at all, you'll look a lot less professional and you will be leaving significant money on the table. If you do have a company website and it is outdated or unresponsive on certain devices, then it can severely detract from your brand. Imagine having a marketing or technology company with a website that looks like it's from the dot-com bubble era. You would lose nearly all credibility immediately and your bottom line would suffer.
With experienced website designers and managers you can be assured that your website will be provide a great first impression for your company. Here are some of the key points to keep in mind when developing your successful business website:
1. Fully Responsive And Optimized For Mobile
More than 50% of all searches and website traffic now take place on mobile devices over desktop computers. This staggering statistic that became reality over the past couple years has had a major impact on web design. All websites need to be fully responsive to all smartphones, tablets, desktops, and browsers or you'll end up losing customers. Fully responsive blogs and websites are key because then you only have to edit one website for it to take effect on both desktop and mobile across the globe.
2. Search Engine Optimized
I always tell my clients "you can have the best website in the world, but it won't matter if nobody can find it". Besides social media marketing, that's where search engine optimization (SEO) comes into play. You need to make sure that your website is designed and grown with optimal Google search results in mind for substantial organic traffic. That means your site needs optimized keywords, text, images, videos, links, and user experience among countless other factors. Paid traffic can be very expensive, so you want to ensure that your site can provide you with free traffic for years to come.
3. Consistent & Convenient Updates
A website can become more detrimental than helpful if it takes a lot of time, money, and expertise to make updates. You need to be able to make edits or improvements in a matter of minutes or hours, not days or weeks. This applies to product sales, specials, holiday hours, blog posts, inventory or schedules just to name a few potential variables.
Just imagine if you found a major typo on your website (a decimal point in the wrong place for example) or the wrong product listing and it ended up costing you thousands because you couldn't change it in time. Or maybe you worked for hours on a blog post that you know will help thousands of readers (including marketing influencers) and convert hundreds of visitors into leads or customers. Your website needs to be able to make agile updates.
4. Strong And Secure Hosting
It's very important to have a secure host for your website to prevent it from getting hacked, and to back up all of your information. You don't want to leave your website in the hands of just any host after putting in all of that time, effort, and money.
5. Business Blogging
Business blogging is an invaluable tool for any small business to grow. Blogging for business will help to build up your website in terms of content and traffic. It is relatively inexpensive, helps build brand awareness and can bring loads of traffic to your website, boosting sales and engagement. Blogging will grow your website exponentially along with your profits.
I hope you enjoyed this article about how to build a bigger and better company website on a bootstrapped budget.
Interested in more articles about web design and digital marketing?
Read My Blog Posts:
- Boost Your E-Commerce With SEO
- How To Utilize Social Media Influencers
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