The Business Of Giving: A Guide To Starting A Charity


Starting a charity is an attractive proposition for many budding entrepreneurs. As well as being your own boss, you also have the opportunity to help others and support a cause that is close to your heart. In this article, we will take you through just a few of the basics involved in launching your own charitable enterprise.

Identify The Problem & Solution 

First of all, you need to identify that problem that you want to solve, what is causing it, and the scale of the issue. When you are first starting out, it is a good idea to focus on a particular niche. If there are already organisations involved in the area, find out what they are doing and the ways in which you are going to differentiate your charity or nonprofit from them. You should also establish a long-term goal, as well as the smaller steps which are going to be involved to get there. 

Plan Out Your Fundraising 

Obviously, a hugely important aspect of running any charity is the fundraising, so you need to plan out how you are going to do this. Perhaps you will be focusing on corporate events or a more individual approach with the help of a company like Globalfaces Direct door to door fundraising. You will probably want to start out on a small scale as it takes time to get regular donations and establish a strong reputation. 

Consider Your Brand 

Your business name and brand need to be well thought-out as this is what will encourage people to trust you and donate their cash. Remember, your brand will encapsulate everything about your charity, so consider all the details including logo, strapline, colors, tone of voice, and messaging. 

Seek Communications Expertise

Once you have a clearly established brand, you then need to set about communicating it as widely as you can. Set up a good online presence including website and social media accounts. Also consider the traditional marketing and PR methods that you can use to advance the aims of your organisation. The lifeblood of your charity is that people have heard of it and are passionate about what you are trying to do. 

Look Into The Type Of Business You Want To Establish 

Charities operate under various different business models including community interest companies or social enterprises. These tend to operate with fewer restrictions than regular charities, but people tend not to trust them in quite the same way. So, it is worth looking closely at your different options before you decide on the type of business that you wish to establish. 

Stay Bold & Committed 

In many ways, starting a charity that helps the community is even more challenging than launching a traditional company, so you need to be dedicated in your approach to make a success of it. But if you are doing something that you really believe in and you are passionate about your cause, this should give you the motivation that you need to succeed.


I hope you enjoyed this article about how to successfully start and run a charity or nonprofit business.

Interested in more articles about running a moral business?

Read My Posts:

- How To Keep Your Non-Profit On The Cutting Edge 

- 3 Reasons To Seek The Moral High Ground In Business

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