You've all heard it - the more customers, the better the business. So although your existing customers are something to be really proud of, it's always important to venture off and bag yourself some more. Increasing your customer base can be done in all sorts of ways, the tricky bit is trying to manage them all at the same time. Here are some ideas to get you started.
Offer Great Customer Service
To keep all of your customers coming back to you rather than looking for someone else, it's absolutely key to provide them with the best customer service possible. Surveys show that over eighty percent of people have walked away from a sale forever due to poor service. Remember that loyal customers are what you should be striving for. They will not only keep coming back and creating you a decent income, but they will also be spreading positive words to their friends and family, along with any other fellow follower on social media. That in itself is the best kind of marketing you can get.
Improve Your Delivery
Whether you sell your own products or provide a service, why not go one step further by having your own vehicles. Just think how much more professional it will be when arriving to the destination in a commercial truck rather than a random vehicle that is also used to do the school run in the morning. Not only that but it can improve your delivery times and give your customers more flexibility. Companies like Flex Fleet provide you with a corporate truck to rent easily so all you need to do is turn up, get the job done, and then leave. You don't even need to drive the truck back as they will collect it for you instead.
Look For Partnerships With Other Businesses
Having a customer than shares a relationship with you and another company (non-competitive of course) is very good for you, because it opens a door of opportunities to work alongside other clients, which works out best for both of you because you put yourself in contact with new faces. So for example, if your business offers gym equipment or personal training services, you could be on the lookout for a company that bases themselves around healthy diet plans and the best ways to prepare food. Get it? Always keep your eyes open for possible opportunities like this, and don't be afraid to make the first move.
Make Use Of Social Media
Social media is a godsend for any striving business if used correctly. You can use it to get new and opinionated insights into what your audience want, but not only that, they are an amazing way to promote yourself, or to be promoted by others. The more likes, comments, shares and followers - the more success you are going to achieve. So be present and share the right amount of content that entices, amuses and hooks your audience. The type of business you have will determine what social media platform you use, so take that into consideration before making a decision. Don't forget you can be on multiple social networks, so don't limit yourself.
I hope you enjoyed this article about how to up the ante when it comes to customer service and improving CX at your business.
Interested in more articles about customer service?
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