How To Make Your Website Work For Your Business

Have you got a website for your business? Are you happy with how many visitors you have each day? Have you optimized your website so that it’s easily found by potential clients? If not, here is how you can improve your ranking within search engines and also a guide on how you can make your website user-friendly. 

Search Engine Optimization 

Search engine optimisation (SEO) plays a big part in driving traffic to your website. Basically, adding keywords to your site’s description and articles will make them more easily found by search engines. For example: If someone was to search: ‘Best plumber to fix my toilet’ the keywords you would want to use are ‘plumber’, ‘fix’, and ‘toilet.’ 

You should also make sure that the title of your article is SEO friendly. Try to include your keywords in the title. For example: For someone searching how to curl their hair without heat, a good title would be ‘Heatless Curls: An Amateur’s Guide’. 

Ensuring that your website is SEO friendly will increase the number of visitors that you have each day. It will also, in turn, create more sales for your business. Here are some tips on how to make your website more SEO friendly. If doing this yourself seems too daunting, or you don’t feel confident enough to do it yourself, there is the option of using a digital marketing agency, who will not only help you with your SEO but can also help you with many other aspects of your website too.

Keeping Your Website Up To Scratch 

Now you’ve got your SEO sorted, take a look at your website. Is it user-friendly? Having a web page load and it not being clear where to find anything can be a turnoff for potential clients. Make sure that your website is clearly laid out and pleasing to the eye. Take a look at some of the best home pages. Of course, you shouldn’t be copying these by any means, but it may give you inspiration on what you could do to make your site more user-friendly. 

Another thing you should be doing is updating and posting to your website regularly. Clients love to know what’s happening on the inside, so why not write a weekly or monthly blog to give them the insight into your business. Doing this also makes it more personal to each user. 

Don’t be afraid to have an ‘about me’ or ‘about us’ section on your website. The public love to see who is behind all of the magic, and get to know who they are going to be dealing with when it comes to the crunch.

Finally, make sure that your logo is well designed, your color scheme is consistent and that your contact details are easy to find. You could even add a contact page to your website to make it more convenient for people to get in contact with you. Remember to man the email address so that you don’t miss any inquiries.

I hope you enjoyed this article about making your website work for your business in the most optimized way possible.

Interested in more articles about web design & SEO?

Read My Posts:

- Get Google+ Growing Your Brand & SEO 

- What You Need To Know About Google Search Rankings

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