The right tools can make the difference between the success and failure of a business. There are many expenses to reckon with when you launch a company and can’t afford to pay for digital tools or software solutions. This list of seven free tools will make it easier to track data, collaborate with staff, and market your business.
1. G Suite
G Suite is Google’s set of cloud collaboration tools, which offers a number of solutions, including slides, email, documents, spreadsheets, and more. Every file is stored in Google Drive and you get up to 15 free GB of storage per Google account. The costs for additional storage after that are actually very low, but 15 gigabytes is more than enough for most, or you could just open a second account free.
With this Google Workspace tool, it’s easy to edit and share work in real-time. What’s more, the software is very user- friendly. It saves changes at regular intervals automatically. It is cloud-based, so you’ll never lose your work.
2. Google Analytics
This website analytics tool hardly needs an introduction. Traffic tracking and analysis are indispensable to a website. Google Analytics will show you your traffic source and which website pages are most popular with visitors.
The GA tool also helps with any improvements necessary because you can see where visitors leave your site. This way, you can make changes.
Last but not least, Google Analytics can help improve your marketing through detailed insights into your audience.
3. BrandSnag
What’s a business without a name? BrandSnag is a business name generator that’s easy to use and highly recommended as it helps create a unique, original online presentation of your business or personality.
The tool helps users check, compare, and select the best name to symbolize their online presence. The world of digital marketing is quite overcrowded, and this tool can be indispensable in helping businesses, brands, and personalities stand out.
BrandSnag checks social media handles, domain names, and online gaming usernames to guarantee that your username is original and unique.
Your top choice might already be taken. In that case, BrandSnag will provide a creative and catchy alternative to show the digital world who you are. The tool also offers tips and tricks if your name of choice is taken. You will find an alternative based on your goals, brand, and personality. In the process, it’s important to avoid common business name mistakes.
The choice of name can be decisive in the digital world. Your self-presentation or the name of your brand will transform the way your potential clients perceive you. The creators of this tool are well aware of this and will assist you accordingly.
4. Calendly
Calendly is a free app to schedule appointments, meetings, and more. With it, you will no longer struggle with getting appointments scheduled. You can set meeting limits and choose when to take calls during the day and week. After setting up your scheduling page, you send the link to customers and make an appointment based on the available slots.
This tool integrates with many others on this list, including Zoom, the next choice. For example, each customer who has scheduled a meeting will automatically get a link to your Zoom meeting room if you integrate Calendly with Zoom.
5. Zoom
Workflow during the pandemic wouldn’t be as optimal without tools like Zoom. This is another choice that needs no introduction. It is essential to host video conferences and schedule virtual meetings, and Zoom is one of the best tools to this end.
Zoom’s free plan includes access to an unlimited number of personal meetings and group meetings, in which as many as 100 people can take part.
6. Mailchimp
Finding the best email provider is crucial because email marketing is critical for business, especially if you’re a startup. Mailchimp is intuitive and free for up to 12,000 emails and 2,000 users.
Mailchimp can automate emails and create campaigns and signup forms. It’s an excellent option for those just starting out with digital marketing software, although it lacks some of the features of its competitors.
7. Zapier
Last but not least, you can create workflows and connect your apps using Zapier. This top free software integrates with Slack, Google Docs, and more than 3,000 additional apps. The free version comes with up to five single-step Zaps.
