Only half of small businesses make it to their fifth year. Does your company have what it takes to go the distance?
You have a great product, your business is well-organized, and you're ready to meet your customers' needs. All that's missing is a killer marketing strategy.
As a startup, you don't have a lot of cash to throw around. Luckily, we've got some great small business advertising ideas that won't break the bank and will net you results -- keep reading.
Word of Mouth Marketing
You've no doubt heard how crucial word of mouth marketing is both online and in the real world. How have you been using it to power new customer referrals?
Feature video customer testimonial on your site as well as on social media. It might take some time out of your day but it's important to thank those who leave positive reviews and respectfully address any negative reviews you find.
Give it Away
Are you an awesome chef with a secret sauce that people can't get enough of? Maybe you're a marriage counselor who can figure out even the trickiest relationship problems.
You're an expert in your field who has one thing many want. This will sound crazy, but try giving it away for free.
If we knew all of the 11 herbs and spices in KFC's secret recipe, we might try it once but go back for the convenience of having the chicken prepared for us. Consider this bold strategy to present yourself as an honest authority in your field to gain new customers.
Consistent Branding
It takes about seven times for an ad or brand to stick in customers' minds. Your branding needs to be consistent and it needs to be seen.
Think about wrapping your car with your logo, creating a fun catchphrase on a sticker, or passing out unique, oddly-shaped business cards. Using a company like Rockway Exhibits to craft a one-of-a-kind exhibit space when you hit the trade circuit will make sure you truly stand out from the crowd.
Community Matters
Even if a lot of your business is online, don't forget about your hometown. Community matters, and being a part of it is great advertisement for your brand as well as a way to make a difference at home.
Sponsor a local team, theater group, or orchestra. Use things only locals would know in your branding, like landmarks or regional phrases.
The Best Small Business Advertising Ideas
It's not easy setting aside dollars for advertising when you're still trying to get your idea off the ground. These small business advertising ideas will point you in the right direction and inspire you to think outside of the box.
Be flexible and nimble concocting and implementing your small business advertising ideas. You'll discover ways to stretch a dollar and make the most impact or even get the word out about your company without spending a dime.
We love to see small businesses succeed and know how cut-throat it can be. Don't struggle alone -- check out our other articles about SEO, digital marketing, traditional advertising, and more!
