The average small business spends about $75,000 a year on digital marketing.
If you’re running on a shoestring budget, you certainly won’t be happy splurging such an amount. But then digital marketing is a necessary activity. The vast majority of consumers in the United States now shop online, meaning your business needs to have a solid web presence.
As such, most business owners in your situation resolve to do DIY digital marketing. However, if you don’t have the right skills or enough time to implement an effective strategy, you can only go so far.
At some point, you’ll have to turn to digital marketing services. In fact, if you’re experiencing any of these signs, the time to hire digital marketing professionals is now.
1. Your Website Isn’t Seeing Good Traffic
Perhaps you’re the kind of person who logs into your website’s analytics page every morning. Not a bad habit, but it can take a toll if the traffic curve isn’t trending upwards.
If you’ve been keeping an eye on your website traffic and not seeing any improvement, that’s a clear sign it’s time to hire a digital marketing service.
You see, the amount of traffic your business website is almost directly proportional to the number of sales you make. If thousands of people are visiting and you have a strong lead conversion strategy, there’s a strong chance most will become your customers.
A reputable digital marketing service has the expertise to boost your site’s traffic. They’ll probably begin by performing an audit to determine what you’re doing wrong before making the necessary changes.
2. You’re Ever Short on Time
“How could I forget to post on my business Facebook page yesterday?”
“I can update my website later in the day”
“Am too busy right now to read that trending digital marketing post.”
If you find yourself making such statements, you probably don’t have enough time on your hands. And, clearly, the tasks you’re pushing to the bottom of the pile are all about digital marketing.
Running a small business is hard work. In the early days, you’ll have to wear multiple hats; otherwise, the business will fail. So it’s understandable that digital marketing will take a back seat.
Unfortunately, the more you’re slacking on digital marketing, the more your competitors are tightening their grip on the online market. Do the right thing and outsource this task to a digital marketing agency.
3. Your Business Is Experiencing Rapid Growth
There comes a time when a business experiences rapid growth. Maybe your product has finally caught on the market and orders are coming in thick and fast. Or one of your social media posts went viral and now thousands of customers are interested in your offerings.
Regardless of the reason behind your rapid growth, it can be easy to sit back and watch the sales increase. After all, if it ain’t broke, don’t fix it.
On the contrary, this is the time you need to look into digital marketing services.
Why?
One, rapid growth means more profits, so you have enough money to pay a digital agency.
Two, rapid growth has its risks. For instance, increasing traffic can cause your website to crash. An outage leads to revenue losses and lost customers. A digital marketing agency will tighten up your website and ensure it can support the growth without any dip in user experience.
Third, your company might be on a rapid growth phase, but are you well-placed to maximize the growth? A digital agency will help you implement campaigns that will reach even more potential customers.
4. Your Online Reputation Is in the Dirt
Did you know 84 percent of people trust online reviews as much as a friend’s recommendation?
Whether you take your business online or not, some customers will leave reviews on sites such as Facebook, Yelp, and Better Business Bureau. If the reviews are positive, keep up the good work.
But if your business has lots of negative reviews, it’s time to take action – which is to hire a digital marketing service. These professionals are masters at online reputation management. They know how to clean up negative reviews, and will also deploy listening tools to ensure you’re able to detect negative reviews and comments in real-time.
5. You’re Out of Digital Marketing Ideas
When you’re handling digital marketing on your own, you’re responsible for generating fresh ideas for social media posts, blog content, and whatnot.
If you’re killing it, thumbs up! However, sooner or later you’ll run out of ideas for your digital marketing efforts. This is when you need the input of a digital agency.
These agencies typically have a number of creatives on staff, which means idea generation is not a problem. They have the capacity to create fresh content day in day out, ensuring your customers are always informed and entertained.
6. Your Competitors Have a Stronger Online Presence
Are you left in awe every time you search your competitors online?
Are you surprised by how fast their websites load?
Do you secretly like spending time on your competitor’s social pages?
If you answered yes to any of these questions, there’s no doubt your competitors have a better online game. And the probable reason they are miles ahead of you is they’re already working with digital marketing services.
The good news? It’s not too late to catch up. All you need to do is find a competent digital marketing agency and leave the rest to them.
Digital Marketing Services Will Give You an Edge
Digital marketing can mean the difference between business failure and success. If you don’t promote your business on the web, your sales won’t grow. But if you have an effective digital marketing strategy, your business will gain an edge.
What's the secret to digital marketing success? Outsourcing the task to digital marketing services. And after reading this article, you now have a good idea of whether it’s the right time to outsource.
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