Business Blogging? Make Sure You Take Into Consideration These Factors


Blogging for your business is an excellent way to direct more traffic to your main website and business site. It can be an alternative way to advertise without sounding so directly, and many businesses use their blog as a resource for their customers and clients. Perhaps explain certain aspects of the industry they work in, provide tips and demonstrations of products or services. However, it isn’t just as easy as starting a blog and writing a few posts. There are things you have to consider, especially if you want to show up in search engines like Google. I thought I would share with you what some of the factors to consider are.

Make Sure You Have The Right Domain 

The domain name for your blog is important, especially if you are planning to keep it as a separate entity to your main site, which can be good for other factors discussed later in the post. However, you need to ensure that it still fits with your business so choosing the right domain is crucial. It could be as simple as adding the word blog to the end of your business name, or something abbreviated. Making it apparent that it is a blog would make things easier on the customer. 

Take Into Account Blog & Website Search Engine Optimization

Search engine optimisation or SEO is vital to ensure that your blog and even your main website are seen in search engines like Google. This is when your blog can help provide exposure to your main site, and with the addition of keywords on both, can help to bring you up further in search results relating to you and your business. Thankfully, there are some great articles online that can help you get more to grips with SEO on a more in-depth basis. 

What About Security Factors? 

How secure and safe your site has now become a real important factor to the likes of Google. Which means that if you haven’t changed your HTTP status to HTTPS, then the user will be identified that it is an unsecured site. Which could put people off browsing any further. It can be straightforward to add SSL and HTTPS in WordPress. Put simply, the “S” added to HTTP stands for secure. 

Use Social Media Strategy To Promote Your Blog

Social media is a huge factor for any business, but when it comes to blogs and promotion, it is still not being utilised enough. Your blog can be an excellent addition to your marketing strategy, but if it isn’t promoted via your social media channels, it may not be seen by as many people as it should be. Plus this is another thing to discuss and engage with your audience online. There are more tips online about how to set up a decent social media strategy

Be Consistent & Share Quality Content 

Finally, any blog expert will agree that there are two main principles of getting your blog off the ground, being consistent and writing decent and quality content. Do those two things with a mix of the above and your business blog could be a fantastic tool for your business empire.





I hope you enjoyed this article about factors to take into account when blogging for business. 

Interested in more articles about business blogging?

Read My Posts:

- Top 5 Free Blog Posting Platforms

- How To Create Compelling Content

Published by Michael J Schiemer
Owner of Bootstrap Business
Money - Marketing - Motivation
Digital Marketing | SEO | Social Media
Mike Schiemer Builds Better Business

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