Creating great content for your website takes time and persistence. Getting it right can be a process of a trial and error and learning the tricks of the trade can be a long-drawn out process. If you want to get straight to the heart of how to create compelling website content and take out all the pain of the process then you have come to the right place. Follow our simple tips on how to create quality content that will keep both google and customers alike happy.
The Importance of Headlines
No one can deny the importance of a good headline. They are your split second opportunity to grab someone's attention. Research has revealed that 80% of people will read your headline, however only 18% of those people will then actually read the rest of the article or page. Therefore if your headline is not interesting enough you will not capture their attention and they will simply go looking elsewhere. Therefore mastering the talent of writing good headlines is imperative and can be looked into in more detail here at wordstream.com by Wordstream founder Larry Kim.
Keeping the Search Engines Happy
The process of learning good SEO (search engine optimization) for your website, again takes a little time to master, but it’s not the headache it once was. There are a huge amount of agencies that specialize in how your company ranks in the search engines. So if you would prefer to call in the professionals look for a company like Rankology who will be able to whip your website ranking into a much healthier position. The content that you are producing will have a continued effect on how you rank in the search engines, so either with the help of a search marketing team, or through your own research you will want to make sure that you are optimizing your original content so that the search engines know how to place you based on how you talk about yourself.
Be Original
Long gone are the day when people thought Google rewarded websites that were stuffed with keywords and phrases, that would immediately have potential new customers running for the hills. Google is now looking for and celebrating original content as this is what visitors are looking for so finally the two align.
Merely rehashing the same ideas or recycling the content of your competitors is not going to cut it. Therefore you need to be producing original ideas that visitors will love, people will want to link to and google will reward. You will then want to take that quality content and create an online marketing campaign to showcase the interesting content you are putting out there. If you are far from being a wordsmith yourself, then hiring the help of a reputable copywriter is by far the most recommended route to go down.
Content Creation Conclusion
You may know your company and you may know your product, or service, but that doesn't mean that you necessarily know how to talk about it in a way that will compel customers and allow visitors to make a connection with who you are and what you do. Therefore calling in some help, at least in the beginning stages, is certainly one of the best ways to communicate your business in an original and compelling way, through your website.
Spend time really understanding what makes your business different. How you stand out and why customers will get the best service from you and translate that into great content that truly sells the benefits of your business.
I hope you enjoyed this article about how to create quality content on your business website in 3 quick steps.
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