Mike Schiemer Writes About Digital Marketing In 2016: 5 Areas Of Focus

Welcome To Bootstrap Business! Read Mike Schiemer's Recent & Trending Blog Posts:

5 Smart Long Term Business Strategies

Smart Long Term Business Strategies Bootstrapping Lean Startup Frugal Entrepreneur Company Tactics Investment

Even though the economy is starting to rebound from its dip in 2008, there are still reasons for companies to want to save. Luckily, there are several things that you can do right now to save your company tons of money down the road. Here are five of those things that just might be your company’s saving grace. 

1. Invest in Your IT 

Environment Everyone wants their company to be extremely efficient. While most managers will focus on their employees and machinery, they really should put a focus on the software that is being used. Inappropriately designed computer systems lose companies millions each year through lost man-hours and the salaries of IT specialists that need to be on-site merely to fix certain problems. By investing in your IT environment now, you could create a great new program that your employees will be able to use and that will make you more efficient as a company for years to come. And don't skimp on security either. Protect your company data!

2. Invest in Your Employees 

A company is only as good as its weakest team or weakest employee. When it comes to a manufacturing setting, you want those employees that are willing to put in overtime and do a great job working with others. In an office you want the employee that is willing to stay later in order to get what needs to be done completed. The only way to ensure you get these employees is to invest in talent management up front. Hire a great recruiter that has connections at area technical colleges or schools. Send them out to career fairs and tell them the type of employee you are looking for. By investing in talent management up front, you can be sure that you are getting the employees that your company deserves. 

3. Invest in Your Infrastructure 

Infrastructure is extremely important for any office building or plant. This infrastructure includes your electric, your phones, your IT, and the various systems that run your production lines. Keeping these up- to-date is of extreme importance. One way that you could improve the infrastructure of your business is to save with solar power. Not only will this decrease your reliance on the grid, but it will also save you money in the long run on power consumption. 

4. Invest in Your Equipment 

After you consider your IT environment and infrastructure, you should consider in investing in new and more efficient equipment. New equipment is being churned out every day. If you are like most companies, you may have replaced your large machinery just once or twice in the last century. Installing new machinery will save your company on energy costs, since this new equipment requires much less power to do the same work as your old equipment. You will also save on labor and maintenance costs, since your new machinery will break down less and will be able to do more work with less supervision. 

5. Keep Tabs on Your Competition 

One of the easiest ways that you can keep your business alive into the future is to know what your competition is up to. It is often said that you have to stay one step ahead of your competition, and that is completely correct. Read through trade journals and keep tabs on your competitor’s Web sites. See if you can fill a need for your customers that your competitors are not filling, and then invest in that particular area and let your customers know that you can help them better than your competitor. 

When it comes to saving your business, really all you have to do is invest. Invest the money in new equipment and infrastructure. Invest the resources to developing a new IT system and securing your business. Invest the time to keep tabs on your competition. By doing these things, you can carry your company on into the future.


I hope you enjoyed this article on smart long term business strategies to maximize the chances of success for your company.

Interested in more articles about business strategy?

Read My Posts:

- 5 Reasons All Company's Need Strong IT Departments 

- Utilizing Software To Grow Your Small Business

Best Of Luck In Business To You All!

Smart Long Term Business Strategies Bootstrapping Lean Startup Frugal Entrepreneur Company Tactics Investment

Michael J. Schiemer of Schiemer Consulting
Digital Marketing Manager & Social Media Professional
HootSuite, HubSpot, AdWords, & Google Analytics Certified
Bootstrap Business: Money - Marketing - Motivation
Mike Schiemer Builds Better Business

Share This Blog Post On Social Media: