What if every click to your website converted into a sale? Your ROI would skyrocket, right? With pay-per-click (PPC) advertising, you can direct consumers to your website and use convincing language to generate conversions.
If you're unfamiliar with PPC, however, you could end up blowing your budget.
PPC website visitors are 50% more likely to make a purchase than organic traffic. If you need to step up sales this year, PPC is a great way to start with Google AdWords, now known as Google Ads.
It helps to put a plan in place first. Otherwise, you could end up overspending. With these eight Google AdWords tips, you can optimize your campaigns to make money instead!
Boost your ROI with these eight great Google Ad campaign strategies.
1. Check Your Match Type
If you're new to PPC advertising, you might make the unintentional mistake of using broad match keywords. Broad match is the default match type. When someone completes a Google search, your ads might display for:
- Related searches
- Misspellings
- Synonyms
- Relevant variations
Using broad match could blow away your advertising budget.
Instead, you can use different match types to make sure you only appear for relevant searches. There are a few to choose from, including broad match modifier, phrase match, and exact match. Using the right match type can either open you to more searches or keep your focus tight and narrow.
The match type you choose should depend on your Google AdWords PPC campaign goals.
2. Test Out Geo-Targeting
There are different forms of targeting you can use to focus on your audience. For example, you can use geo-targeting to improve your advertising.
Sometimes, you'll want to target different countries using the same keywords. However, it's not efficient to target multiple countries that speak different languages in the same campaign. The language and keywords would likely different.
Instead, you can optimize your campaigns for each country. Consider each country its own target market.
Geo-targeting makes it easier for you to create campaigns for each location. You can also target based on competitors, specific dialects, and time zones.
Then, you'll gather data for each country you're targeting. You can use this more precise data to make educated decisions for improving your campaigns in the future.
3. Always Add Negatives
These Google AdWords tips are designed to help you save time and money. One of the most important steps you can take when improving your Google Ad campaigns is to use negatives.
Negatives keywords will help you avoid wasting your budget on irrelevant searches.
Each time your ads appear, Google will keep track of the consumer's search inquiry. You can review your search queries to determine what people are searching for before they see your ads. If the search isn't relevant to your business, you can make adjustments.
For example, a marketing company might make "farmer's" a negative if they keep appearing for "farmer's market" searches.
It's important to review these negatives regularly. Otherwise, you could show up for irrelevant searches every day. Those searches will ad up, especially if you're targeting expensive keywords.
It helps to develop a strong negative keyword list before you start running campaigns. That way, you can avoid wasted searches from the very beginning. Thorough keyword research is a great place to start.
4. Optimize Your Landing Pages
When consumers click on your ads, they'll visit a landing page on your website. If your landing page is weak or irrelevant to your ads, it could impact your quality score. A low quality score will impact where you rank on search pages.
First, make sure your landing pages feature your targeted keyword. Then, make sure your pages load quickly and mobile-optimized. A slow-loading page could impact your ranking, too.
Consider working with an experienced PPC company that offers website design and development searches. They can help improve your landing pages to generate more conversions.
5. Really Research
Who are your customers? What do they care about? What keywords are they searching each day?
The more you know about your audience, the more likely you'll create campaigns that appeal to their interests. Make sure to complete thorough customer and keyword research before using Google AdWords marketing. That way, you can create ads that appeal to those customers.
Your research can also improve your targeting. For example, you can target consumers based on age, income, and location to improve your targeting.
6. Consider Your Goals
As you develop new Google Ad campaigns, consider your long-term business goals. For example, you might want to:
- Generate more conversions
- Attract more site traffic
- Boost brand awareness
- Make more e-commerce sales
If you want to attract more site traffic, Google will rotate your ad language to determine which ads work best.
Maybe you want to increase your search engine optimization (SEO) ranking. SEO and PPC work well together. As PPC ads attract more visitors to your site, your SEO ranking will improve. A higher SEO ranking will improve brand awareness, credibility, and generate more traffic.
Digital marketing agencies can help improve both your SEO and PPC if they are experienced in those two areas.
Once you know your goals, you can develop stronger campaigns with those goals in mind.
7. Ad Videos
Five out of 10 consumers look for video content before they visit a store. If you want to improve your SEM (search engine marketing) and PPC campaigns, try using video ads. These ads can attract buyers and keep consumers engaged.
Make sure to match your ads with a strong landing page and call-to-action to generate more conversions.
8. Start Remarketing
Remarketing gives you a second chance with consumers. If someone visits your website and doesn't convert, you can use remarketing ads to appear in front of them later on. These remarketed Google ads can improve your ROI by giving you another chance to gather conversions.
Rock Your ROI: 8 Google AdWords Tips to Get Your ROI Higher Than Ever
Don't let your Google Ads money go to waste. Instead, use these eight Google AdWords tips to boost your ROI. With these tricks, you can increase your ranking with Google Ads and gather more customers!
Looking for more PPC advertising and Google Ads tips? Explore the Digital Marketing or SEO sections of our business blog for more insight on Google AdWords tips. Google Ads, PPC, SEM, and other online advertising strategies.
