What Are The Essential Features Of A Successful Location?


When you’re ready to start your enterprise, there are naturally a few things to consider first – read a few decisions to make. For a start, you need to decide very early on how you want your work and team structure to be. In most cases, the nature of the work in itself can help to guide the decision process. If you’re creating a startup that relies essentially on high tech and digital interfaces, the answer is simple: You can implement a remote work structure, and you probably don’t need a physical office to invest in business growth. But if your business doesn’t rely only on digital technologies, or if you need to establish a constant relationship with your customers, it’s likely that you will need to settle for a physical presence: You will need an office or a store. 

Building From Scratch? 

The first question you will need to ask yourself is whether you should be building your office or store. Building from scratch requires, indeed, the necessary funds. So why should you build instead of renting or buying a new space? It will depend entirely on your business. If you require a specific construction design – say that your business works with highly inflammable substances, then you need to have a lab that is dedicated to handling potentially dangerous materials – therefore, it might seem easier to build than to look for a place that matches your needs. However, a commercial or industrial building will need for you to own the land and to obtain a building permit. While this is not impossible, it can take several months to unlock the necessary administrative results. Finally, an unconstructed land might need for you to use heavy duty equipment to provide a reliable foundation, as recommended by http://northernmat.ca/products/crane-digging-mats/. In other words, you might have to check as well with a team of professionals to schedule for availability as soon as you receive your permit. 

Moving To A New Address? 

What if you just want to move your business to a new commercial rental? A physical store enables you to tap into a different pool of customers, especially if you’ve been focusing on online business in the past. Indeed, the physical location of a store can attract a new customership, even more if it is conveniently located in the town center. According to https://www.thebalance.com/choosing-a-retail-store-location-2890245, the factors that define the ideal location for your customers relate to the accessibility of your store _ in terms of the parking area, public transport service and delivery space – its signage, and the local competition. You wouldn’t want to place a high-end fashion boutique next to a discount fashion store, for instance. If you’re not looking for a physical address for your store, but for your offices, you will need to consider the same accessibility issues. But you can drop any worry about local competitors. Instead, you want to ensure that your office is in the proximity of amenities such as a gym local, sandwich and hot lunch restaurants, and shops for all last minute requirements from stationery to toiletries.

From special building requirements to town center accessibility, each business has different needs in terms of its physical presence that are essential to understand and meet. Where and how you build or open your business matters just as much as who you hire.





I hope you enjoyed this article about the essential features of a successful retail storefront or B2C office.

Interested in more articles about retail marketing?

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Published by Michael J Schiemer
Owner of Bootstrap Business
Money - Marketing - Motivation
Digital Marketing | SEO | Social Media
Mike Schiemer Builds Better Business

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