Residential Delivery Indicator (RDI) is a service offered by the United States Postal Service (USPS) that identifies whether an address is residential or commercial. The RDI service is used by businesses to optimize their direct mail campaigns and ensure that mail is delivered to the intended recipient. In this blog post, we will explore what RDI is and how it works.
What Is Residential Delivery Indicator (RDI)?
RDI is a service offered by USPS that identifies whether an address is a residential or commercial delivery point. This information is important for businesses that use direct mail campaigns to reach their target audience. Residential addresses require different types of messaging and offers than commercial addresses, and the RDI service helps businesses to tailor their mailings accordingly.
How Does RDI Work?
The RDI service uses the USPS's delivery point validation system to determine whether an address is residential or commercial. The validation system compares the address to the USPS's master address database and determines whether the address is associated with a residential or commercial delivery point.
The RDI service is available as a standalone service or as an add-on to other USPS services, such as CASS certification. When a business submits a mailing list for RDI processing, the USPS's delivery point validation system is used to identify which addresses are residential and which are commercial. The business can then use this information to tailor their mailings accordingly, with different messaging and offers for residential and commercial addresses.
Why Is RDI Important?
RDI is important for businesses that use direct mail campaigns to reach their target audience. By identifying which addresses are residential and which are commercial, businesses can tailor their messaging and offers to the specific needs and interests of each audience. This can lead to higher response rates and better ROI for the business.
In addition, the RDI service can help businesses to optimize their mailing lists and reduce wasted resources. By identifying which addresses are commercial, businesses can remove them from their residential mailing list and avoid sending mail to addresses that are unlikely to generate a response.
Residential Delivery Indicator (RDI) is a service offered by the USPS that identifies whether an address is residential or commercial. The RDI service is important for businesses that use direct mail campaigns to reach their target audience, as it allows them to tailor their messaging and offers to the specific needs and interests of each audience. By using the RDI service, businesses can optimize their mailing lists, reduce wasted resources, and achieve better ROI for their direct mail campaigns.
