Are you finding that your e-commerce store is receiving high volumes of site traffic, but your conversion rates don’t reflect this?
This is likely because your website simply isn’t up to scratch.
There are so many businesses competing online that if your site isn’t original or functional, people can easily go elsewhere.
To make sure you have a site that you are proud of and that truly represents your brand, you should be using the Magento website design platform. It is simply the best in the business and provides you with almost endless opportunities for customisation and conversion rate optimisation (CRO).
If you are just starting out, it’s best to work with professionals to design the appearance and structure of your site. Ideally you should hire Magento 2 developers for your professional website development. This way, you can be confident that the coding and back-end of your site functions effectively, whilst also receiving a completely unique look and feel for your site.
If your Magento site is already up and running though, there are certain tips and tricks to keep in mind to make sure your site stands out and, most importantly, converts.
How Can You Make Your Magento Website Design Stand Out?
Go Above And Beyond With Your Customer Experience…
The first thing to note is that your site and customer journey needs to exceed that of your competitors. There are many ways to go about improving your site experience but overall you should make it as easy-to-follow and enjoyable as possible.
If your competitors offer free shipping, you should too. If not, offer it anyway - be one step ahead and give yourself the edge. A great tactic is to offer free, discounted or tracked shipping if browsers enter their details, this way you can capture their details for retargeting at the same time.
Aside from shipping, you should make sure that your returns or complaints policy is fixed and trusting. We have all been there where we buy something online that we’re not happy with, only to find that we cannot return it due to weird or strict rules about returns. Of course, when running a business, you will always come across people that try to take advantage, but most of the time, you will notice an increase in customer loyalty by adopting a returns strategy that is flexible and suits your consumer.
When it comes to the customer experience, your payment process needs to be as minimal as possible. No one wants to spend their time entering thousands of details before they can finally make a purchase. With Magento website design, there are plenty of options to customise your payment process - you can even implement one-step payment if you wish.
Content Is Key
Content can make or break a website. It needs to be unique and completely represent your brand’s reputation and persona. If not, your business risks fading into the background. With Magento website design and e-commerce sites in general, content must be descriptive and make people want to buy, without being overly salesy. No one wants pop-ups in their face every two seconds telling them why your product will change their life, it’s just not the right way to go about it.
As well as your content needing to be high-quality, it should be optimised to rank in search engines and bring in conversions. It may be worth working with professionals to ensure that the content for your e-commerce site is top-notch and not limiting your business’ potential to make sales.
Bigfoot Digital are a digital marketing agency based in Yorkshire, they are experts in everything from Magento Website Design to SEO, Social Media Management, Content Writing and more. If you are looking to work with a company that can help you with all aspects of building your e-commerce business’ online presence, make sure to go for one that is trustworthy whilst still being results- obsessed.
Extensions
What’s great about Magento is the sheer amount of customisation that they allow when businesses are creating their e-commerce sites. You should 100% utilise the extensions provided that suit your business - keeping an eye on your site speed, of course.
One of these is their ‘reward points’ extension, which encourages consumers to sign-up or make a purchase and keep coming back to earn more. You could even allow customers to earn points by recommending your business to their friends, which spreads the word and gives your brand reputation a boost.
Another Magento website design extension which you will probably be familiar with as a consumer is their ‘follow up email’ tool. This is essentially an automated email campaign tool, which gets in touch with potential customers that have left your site and abandoned baskets to give them a reminder of what they were considering to buy.
There are an endless amount of reasons why people may leave your site at the last stage but, sometimes, it is simply due to not having enough time or getting distracted. If so, a reminder will no doubt result in you making a sale!
Last but not least, if you have the resources and staff, you could implement Magento’s ‘live chat’ extension. This is a great way for potential customers to get in touch with any queries straight away so they can make a more informed decision about whether to buy your product(s) there and then.
If you manage this feature well by making sure there is always a member of staff at hand to provide informative and friendly responses, you could seriously increase your conversion rates. Most sites these days are utilising this ‘live chat’ feature, therefore, if you don’t, you could risk falling behind of your competitors. Plus, without a ‘live chat’, prospects would have to go away and compose an email or give you a call to find out the answer to their questions, which they more than likely won’t have time to do.
Maximize Your Website With Magento
Hopefully, you can see that there are many tips and tricks for nailing your Magento website design and increasing your conversion rates. All it takes is thinking outside the box and utilising all the amazing tools that are available to you with the popular e-commerce platform.
I hope you enjoyed this blog post about how to use Magento website design to stand out against the big brand competition online.
Interested in more articles about Magento and website design?
Read Related Resources:
• Tips To Create Effective Ecommerce Sites With Magento
• How To Increase Conversion Rates With Magento Websites
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