How To Create A Website That Wows

When it comes to website design, one thing that is apparent is that a professional website that is smart and stylish is crucial, but what else should a business website be? Well, for starters it should wow the user and make a lasting impact on them, so much so that they believe in your brand and are willing to recommend it to their friends. 

Like all areas of advertising, each year web design trends change, and this year is no exception. While many of the web design trends of 2017 are still on-trend this year, certain things have changed, and it’s important to be mindful of that when it comes to web design. 

To give you a better insight into how you can create a website that wows customers and prospects, below are some tips and ideas, all of which are on-trend for 2018, that it could be worth taking note of.

Incorporate Animations & Videos 

When it comes to making ideas and interfaces easier to understand, videos and animation can play a huge part. The world is a place where everyone is in a hurry and time is short, which is why videos and animations, like the ones produced by Moving Bits Video Production, can be so crucial to include in your website’s design. Video is a platform that’s highly engaging and effective for informing, which is what makes it such a useful tool to incorporate into your website’s design. A new way that video is being integrated into web design is by being used to create animated logos, a trend that is set to become ever more popular in 2018. 

Don’t Be Afraid To Be Adventurous With Your Color Scheme 

Over the past few years, there has been a significant shift in the boldness of the colors being used across digital platforms in business. This is a confident change from the previously neutral tones that were used across the board by website designers and is a step into a more visually striking design method. Color can help to create an exceptional website, so there’s no need to skimp on brightness, just make sure to pick two key tones and stick to them, so as not to overwhelm the viewer with too many bright, bold tones. 

Typography Is A Powerful Weapon 

Typography is a powerful tool and is becoming more important than ever before. This year, large, eye-catching typography or typography that’s displayed in a unique and visually compelling way will become more popular than ever before, particularly in web design. When it comes to creating a dynamic user experience, typography is another huge part of that. 

Mobile-Friendly Is A Must 

Studies have shown that for the most part, 80% of people use their smartphones to browse the web, rather than there computers. This means that having a mobile-friendly website is just as important as ever in 2018. If you want to go a step further than having a fully-responsive, mobile website, you could choose to create an app. This may come with a high cost, but if it would help to improve your business’s chances of success, surely it’s worthwhile doing? 

So if you want to create a website that wows, take note of the tips and ideas above, and implement them in the design of your site.

I hope you enjoyed this article about how to create a website that wows customers and prospects.

Interested in more articles about web design and UX?

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