Twenty years ago few businesses compared to today had business websites. Why? Because back then, the way that business was done was significantly different to today. However, in today’s modern age, where most of this generation of young adults have grown up surrounded by technology, businesses without websites are far rarer than businesses with them. We are trading in a computer age, an age where a company without a website is seen as odd.
Bearing that in mind, the question is, just how important is a business website in the modern age? Could businesses cope without them or are websites a vital compartment of today’s modern businesses, and if so, why is that?
Websites Are A Key Marketing Resource
The fact is that today, a business’s website is often its key marketing resource. From social media marketing to content marketing, for a lot of businesses, their website is their key resource for marketing, without it, they would be lost. Even the smallest of businesses invest in small business web hosting and buy a domain before launching, as online marketing is vital in today’s technology-focused world. Gone are the days of brochures and leaflets, today it’s all about blog posts, social media sharing, and banner adverts. Inbound marketing is the new outbound marketing, and it's taking the world by storm.
For Communication They Are Key
The first port of call for a lot of businesses when it comes to customer communication is their website. A lot of business websites also have an app version for mobile devices that makes communicating with customers easier and more convenient. There are instant messaging plugins added to most websites, as well as email forms for simpler communication. Phones might still be used, but for a lot of businesses, instant messaging and email forms are the options of choice.
Sales Rely Strongly Around Websites
For a lot of businesses, from small startups to larger corporations, sales rely strongly upon websites. For a lot of businesses, the majority of their sales come from their websites either directly or indirectly, which is why a website becomes such a vital tool when it comes to trading. Without a website being used to help aid sales, many modern businesses wouldn’t survive. The fact is that a lot of companies rely on their websites as the hub of their business, which is why today, websites are so vital for business owners. Twenty years ago this may not have been the case, but as technology has developed and adapted, so has the business industry.
Whenever a consumer is looking for a product or service, 90% of the time they will Google that product or service before doing anything else, which is where having a business website comes in handy.
The fact is that in today’s modern world where technology is key in many industries, a company’s website has become a vital asset. There are many businesses that could no longer effectively trade without a website, which is why websites have become so vital to businesses of all shapes and sizes, from startups to large corporations.
I hope you enjoyed this article about how important a business website in today's digital day and age.
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