As a marketer, you're familiar with funnels stages. You know that all your efforts must lead to the last, and most coveted, stage: conversion.
That's where the true magic happens. After weeks (or months, even) spent making prospects aware of your brand, and eventually piquing their interest, you have now finally managed to turn them into happy (and paying) customers.
The actual process, though, can be much more complex than it sounds. If you have noticed that your conversion marketing is not yielding the results desired, then you might need to review some of your processes.
Don't worry, we've got you covered. Keep reading to find out the five best (and cheapest) ways to supercharge your digital marketing strategy and increase your conversion rate.
1. Start With the Top of the Funnel
The first mistake you want to fix ASAP is to rush to the conversion stage without paying appropriate attention to the previous parts of the funnel.
If you want to get to the bottom of it, you've got to start from the top. The very first point of connection to your customers — whether long-term, or potential — must be looked at carefully and thoughtfully.
Make it easy for people to notice you, find you online, and connect with you. Is your website user-friendly and engaging? Are you harnessing the power of social media? Are you offering potential customers the right tools to get to know your brand and products? Address all of these questions, and more if you like, before you focus on online conversions.
2. Produce Compelling Content
Now for something that interests every single phase of the funnel: content marketing.
Aim to create, design, and publish catchy, concise, and compelling content that attracts, intrigues, and excites your audience.
3. Turn Happy Customers Into Brand Advocates
Once you finalize a purchase, reach top-scoring website traffic, or achieve any other business milestone, make sure you reward your customers.
How? By building loyalty plans, special offers and discounts, and asking them to become an advocate for your brand.
4. Look After Your Website
Yes, a lot of marketing these days happens on social media. But this shouldn't give you a pass for neglecting to look after your website.
People still do browse websites when researching a company and its products and services, so make sure you showcase your brand in the best possible way.
Optimize your website and make sure that any fancy graphics or content don't compromise its loading speed. Websites that are slow to load get placed at the bottom of Google searches, besides being frustrating to navigate from a customer's perspective.
5. Call the Experts
Another great option to maximize your online conversions is to partner with an agency.
Specializing in conversion marketing strategies, these agencies can provide you with the insight, knowledge, and expertise that you need to boost your digital marketing strategy and drive your conversion rates up.
Build an Exceptional Conversion Marketing Strategy
Following our advice, you are now in the best possible place to start designing and implementing an excellent conversion marketing strategy. You don't need to invest huge amounts of cash in your digital marketing efforts. Be savvy, be smart, and be true to yourself and to your brand.
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