Different Types Of Links For SEO Strategy

different types of links for SEO strategy linkbuilding backlinks

Does your business website or blog need more traffic? Is your company seeking additional organic traffic from top search engines like Google, so you don't have to shell out the big bucks for pay-per-click ads or social media marketing? If so, you're going to need a lot of various SEO links. 

Without links, it can be much harder for leads or potential customers to find your website and much less likely that a search engine like Google or Bing is going to rank your site where it matters. Not all links are going to be created the same and each type of link plays a different role in your SEO (search engine optimization) strategy. With different link building packages, you will be on track to garnering value through link-building. But first, it's important to understand the different types of links and how they can contribute to your website's SEO. 

Internal Links 

Internal links are links on your website that direct visitors to other pages on your site. This is one of the most common forms of links that will be on your site. These links tie other pages to each other. Based on linking patterns and styles, the search engine spiders can help determine which pages are the most important and will index them accordingly. Having a good internal linking strategy also boosts your overall page rank on top search engines like Google, giving you a better chance of being discovered by searchers. 

Outgoing Links 

Outgoing links are links that are on your website that point to other websites. External links help your overall standing with search engines like Google. When you link to a website with similar content, you create a reputation that helps your site. It does also help the websites you are linking to. When there is reciprocal linking, online traffic flows in between these sites and gives an added boost of traffic to every site. Although it may seem counterintuitive to link to another website, there are some best practices. For example, don't link to a competitor as you may be helping your competitor gain a new customer in the process. It’s also important to note that you should only link to websites of quality that have relevant information and similar content to your own website. 

Incoming Links 

Incoming links are a big part of what makes up link building packages. These are inbound links from other websites that direct users to your website. These are the most important type of link to have for your website since they show search engines how many others recognize your website as a relevant source of information. Just one link on a popular website can be the difference between your website being undiscovered and being on the first page of Google. The more incoming links you have to your website from other relevant and reputable sites, the faster you will accumulate traffic from search engines and other sites. 

There are many different types of incoming links that you can have as part of different link building packages. 

1. Editorial Backlinks

An editorial backlink is created when your own content on your website is cited as a source of information, such as an infographic, or when your website is included in a link roundup. 

2. Guest Blogging Backlink

If you provide a well-established website with a guest post then you can often include an editorial backlink to your site. Guest posting is a great way to earn dofollow backlinks, but depending on the publisher policies and if you paid to publish the post or not your link could be marked as nofollow or "sponsored".

3. Business Profile Backlinks

When you create digital profiles for your website on social media, industry directories, and business listing sites, there is usually an opportunity to post a backlink. A search engine views these entries as proof that your website is well established. 

4. Backlinks From Webinars

Webinars can provide a valuable place for sites to link to as well. Many sites will use embedded webinars in their own pages with a mention of your brand and link. Webinars have grown significantly in the past year so it's a growing source of backlinks.

5. Acknowledgment Backlinks

Many websites will publish acknowledgments when a representative is speaking at an event or a brand makes a donation. Sponsorships often bring you sidebar, home page, sponsor page, or blog post backlinks along with social media or email newsletter shares.

6. Backlinks From Press Releases

If your brand has something newsworthy to announce then putting out a press release will give you a boost from a PR perspective and also produce backlinks from any publications that cover the published release and announcement. 

7. Links For Content Credit 

If another website uses your article introduction, full article, image, or infographic then they should be linking back to your site to help your SEO in return. It should be a dofollow backlink as well, especially if they didn't ask for your permission in the first place. If you have a large or successful website, you'd be surprised how many other sites and blogs are using or syndicating your content without your knowledge.

8. Backlinks From Comments

Posting relevant commentary on content and having a backlink can be an acceptable way to add value to the conversation. However, you will need to be careful with these links so it is not seen as spam, which would then mean the technique will have a negative effect. These could also come from forums or question and answer sites like Reddit, YouTube, and Quora. Comment backlinks are also often times marked as "nofollow" or user generated content (UGC) which lowers the link juice value for your website.

Build Better Lasting Links

There are some incoming links that you want to avoid. Any paid links can have a negative impact on your site. Google has warned about buying and selling links and can leave you susceptible to a manual action spam flag penalty. If you have a backlink in a press release that isn’t newsworthy or low-quality links that aren’t in relevant direct links, these can also have a negative or neutral impact on SEO. You shouldn’t be creating links just for the sake of creating links, and links need to be relevant and on well-established websites in order to give you long-lasting link juice benefits.

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