Most of the 30 million small businesses in the United States know this: sometimes you need commercial printing services for your company. When you do, you want to know you're working with a reliable, experienced business. And you want it to fit in your budget.
But for many businesses, it can feel a little overwhelming to find a printing service.
That's why we've created this guide outlining the best ways to choose a printing service on a budget. Keep reading for our top tips for printer prowess.
Start by Comparing Costs
Your first step in deciding on a business printing service? Look at the costs.
This is a vital part of choosing the right company for you because the cheaper the cost, the smaller impact on your bottom line. But you should also keep in mind that just because a company offers cheaper prints doesn't mean it's the best option for you.
Also keep in mind as you're researching all of the associated costs. Sometimes they are unexpected. Examples of these hidden fees are shipping costs, delivery fees, or printer setup fees.
As you're comparing prices, be sure to look at all of these aspects. That way, you're getting the most accurate representation of price.
Consider the Quality of Work
Next, look at the quality of the printing. This is essential.
If you find an amazing deal, but the printing is splotchy, blurry, or on super thin paper, it's going to reflect poorly on your brand, losing you customers in the long run.
Instead, you should find a printing business that uses high quality paper and ink for every project. Ask to take a look at some of their previous work. This will give you a great idea of the printing quality.
Also keep in mind the difference between traditional and digital printers. Both are readily available in today's marketplace and each has pros and cons.
Ask about Experience
Printing is a very particular business. You want to work with someone who knows what they're doing so your finished product looks as amazing as possible.
To get this premium quality, you should find a business that has years of experience offering business printing services, like AlphaGraphics Camelback. They will understand the different types of paper, ink, and marketing materials out there.
Often, printing companies can also help you choose the right type of marketing material, depending on your goals. These could include brochures, business cards, direct mailers, or banners.
Depending on your objective, whether it's building brand awareness, driving sales, or expanding to new geographical areas, an experienced printing team can act as a thought partner to grow your company.
How great is that for your printer needs? Thanks to the power of print!
How to Choose a Printing Service
There you have it: 3 tips for choosing a printing service on a budget. Now that you're in the know, it's time to make your decision. Start doing your research today and you'll find an amazing business soon.
Want to learn more about using a printing service? Check out our blog for other tips and tricks on printers and printables.