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Google Positioning 101: How to Boost Your Site's Rank on Google

google positioning how to boost site rank search engine searches seo

Do you remember the last time you went to page 2 on Google? Yeah, nobody else does either. If your website isn't ranking on the first page for a search term, you're basically fighting for scraps amongst thousands of other competitors.

And that's exactly why you want to improve your Google positioning. It may seem intimidating at first, but basic search engine optimization (SEO) principles can help any website go the distance. With a few changes to your SEO strategy and a touch of patience, you can exponentially increase traffic to your site.

Ready to hit the coveted top spot on Google? It's easier than you might think. Here are the basics of boosting your site's rank on Google.


1. Create a Keyword Strategy

Want to know how to be on top of Google search? First, realize that it's impossible for any one website to always appear in the top ranking. Your site's rank will vary across keywords and search terms.

Although there are other ranking factors at play, keyword targeting lays the foundation for SEO success. Don't have a keyword strategy? Then it's time to get started.

To see where you stand across a variety of search terms, access your queries report on Google analytics. If you have not installed Google Analytics on your website, then what are you waiting for? The data serves an invaluable role in informing future marketing and SEO decisions.

In the queries report, you'll find your website's ranking across all relevant keywords. If you're lucky, you may discover that you're already finding success with a handful of keywords.

Take these successful search terms and input them into Google's own Keyword Planner. Google will give you related keywords as well as their search volume and competition. To optimize keywords you are currently ranking for, you want to select relevant phrases with high monthly searches and low competition.

Of course, targeting keywords isn't quite that easy. All search terms exist on a spectrum of buyer intent. Someone who searches for “Google positioning tips” is in a different mindset than another potential customer looking for a “Google positioning service.”

A healthy keyword strategy will target a variety of keywords on the spectrum from those who want speculative information to others who want a solution.


2. Publish Blog Content

In the early days of the internet, blogs were a niche, journal-like medium. But as the Google algorithm changed, they became a key tool for finding success in search engine optimization and Google positioning.

Why is blog content so important? For one reason, it gives you more real estate to incorporate targeted search terms from your keyword strategy. Posting on a consistent schedule also does wonders for your search ranking, as “freshness," or frequent updates, is a significant ranking factor.

Blog content already seems worthwhile now, doesn't it? You may be surprised to learn there is another major benefit.

And that is the ability to garner backlinks. Backlinks are external links from other domains that link back to your site. This tells search engines that you are an authoritative and genuine source so your website will enjoy a significant bump in Google positioning.

Naturally, you won't cultivate backlinks if your website consists of an e-commerce store and a few landing pages. But with high-quality blog content, your articles may catch the attention of other businesses in your industry. When they want to cite your amazing statistics from that popular article you posted, you'll benefit from the collection of backlinks.


3. Optimize On-Page Content

It's not enough to execute these amazing strategies. You have to execute them right. Otherwise, you'll not only waste your time but experience little if any positive benefits on your ranking.

Luckily, optimizing keywords and on-page SEO is a pretty straightforward process. It may only take you about half an hour to get everything in order. And once you've made these revisions, you can practice great on-page SEO in your future articles, with no edits required.

First and foremost, always front-load your keyword. This means your targeted keyword should appear in the title tag on every page. That's your header.

You'll want to do this on the home page, landing pages, blog articles, and everywhere else. Avoid stuffing your keyword everywhere, but make sure it's present and spread out throughout the content on-page. Google will penalize pages that commit keyword stuffing, which is when a keyword appears too often, so keep that in mind.

You can also incorporate keywords in unsuspecting places, such as the meta description and images. This practice may seem a bit redundant, but it's an easy way to sneak in some keywords and improve your Google positioning.


4. Run a Google Adwords Campaign

Is Google AdWords worth it? The answer is always yes.

Google AdWords is essentially a way to cheat the system. It's going to take months before you start seeing real results from keyword targeting. And while you should continue to use your keywords, not every business has time to start drawing traffic to its website.

That's where Google AdWords comes in.

By bidding on a keyword of your choice, a link to your website or landing page will appear at the top of the search results page. You're essentially paying a small fee to cut in line.


Get the Traffic You Deserve From Google Positioning

Your website's Google positioning is not set in stone. With an intelligent keyword strategy, high-quality blogs, and SEO-focused optimization, you‘ll continue to climb through the ranks month-by-month. Exercise patience, and regularly check your rankings analytics to measure the success of your current efforts.

Looking for more search engine optimization and PPC / SEM advice? Visit the SEO and Blog Outreach sections of our website right now!