Simple Ways To Improve ROI For PPC


There are many businesses out there wasting an enormous amount of money on pay per click advertising right now. Whether it’s through lack of understanding or a failure of marketing research, it can be a costly mistake. As with all forms of advertising, you need a return on your investment if you want your campaigns to be a success, yet for many companies, PPC ads tend to be a drain on finances rather than an investment. 

With this in mind, let’s take a look at a few ways of improving your ROI while engaging PPC advertising. There are no guarantees, of course, but the following ideas should help you overcome some of the problems your campaigns are facing. Read on to find out more! source 

Proper Targeting 

Too many inexperienced businesses fire out ads to vast, broad audiences and try to get as much traffic as possible. But with a little time, effort, and proper targeting, you will find your ad campaigns start becoming a lot more efficient. Google’s AdWords platform offers users some fantastic targeting tools, which you can use to laser focus your campaigns on highly specific audiences. You might drill down to locations, for example, or age, or even income. There is no point serving ads to people who have no interest in your products and services - or just cannot afford them. 

Test For Success 

Google and the other PPC ad platforms all allow you to test your ads, and it’s a feature everyone should be using. As pointed out by Falcon Digital Marketing, thorough A/B testing - testing one ad’s performance against another - is a great way of working out which ads are successful, and getting rid of the ones that aren’t. Testing should also be a constant process, and good advertisers are constantly trying to beat their controls and make improvements. You will find that over time, your ad campaigns start to return a lot more in the way of traffic and sales.

Optimize For Mobile 

Are you optimizing your landing pages for mobile users? If not, you are missing out on a tremendous opportunity. According to statistics, well over half of all searches are from mobile devices such as smartphones and tablets these days. And if your landing pages aren’t delivering razor sharp offers, product descriptions and mobile optimized images you won’t sell a single thing. 

Create Better Landing Pages 

Finally, it’s vital to ensure your landing pages are exceptional - nothing less will suffice. A lot of businesses pump massive amounts of money on ads which lead to poor quality landing pages that ultimately lets down the entire campaign. A good landing page should be clear, concise, and compelling - your visitor has to be persuaded to part with cash, sign up for your newsletter, or whatever else you want them to do that has value for your business. Ultimately, poor design, lack of message, and poorly thought out landing pages will kill your ad campaign, regardless of your targeting. 

Getting PPC right can be tricky, but these simple mistakes could be costing you a lot of money. If you utilize some of these suggestions correctly, you should see your ad campaigns paying for themselves in no time.





I hope you enjoyed this article about simple ways to improve ROI on your PPC marketing. 

Interested in more articles about digital marketing?

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Published by Michael J Schiemer
Owner of Bootstrap Business
Money - Marketing - Motivation
Digital Marketing | SEO | Social Media
Mike Schiemer Builds Better Business

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