Offline Marketing Techniques That Can Still Transform Your Business Today


In business today, everything is online. But that’s just the way the world is going. Businesses that prioritize their digital marketing strategies are only following their customers. And because so many consumers operate online more than ever, it’s a smart strategy to have. But that doesn’t mean you should forget all about offline marketing methods. Because some of these methods, that were highly popular tens of years ago, are still highly effective today. They can even be crucial to supporting the online activity that you have going on. So let’s take a look at what techniques you could be using to transform your business today. 

Traditional PR 

With the rise of social media, so many businesses prefer to keep their PR online. And while that’s definitely an important idea, to capture the attention of your online audience, particularly if your target market is young, it’s not your only option. Because traditional PR is still highly effective too. And if your audience reads printed publications, then you should be tying traditional offline PR tactics into your strategy too. It’s definitely a way to ensure you’re filling any gaps when it comes to exposure. 

Direct Sales 

Many business do use a form of direct marketing in their current marketing strategy, but most of it involved newsletters. However, telephone calls can still be a great way to reach your audience. This is particularly the case if you are looking to target businesses. Because personal phone calls and speaking to the right decision makers in business is often what you need to do. Direct sales can often be a great way to discover warm leads to then follow through with the rest of your marketing strategy.

Events 

Next up, events. Although you can host online events and “meetups” on the internet, there’s nothing quite like a good old fashioned event in real life to make the right impression. This is particularly the case with B2B marketing again, and events such as trade shows. By getting your coreflute from Eurotech signage, booking a prime spot, and networking, you can see strong results. Of course, you can use your online activity to support what you’re doing at events, but it’s often the being there that matters. 

Print Advertising 

Closely related to the idea of going back to traditional PR, is working with print advertising too. Because print advertising still works. Whether you’re looking to target businesses or consumers, you may find that you can access the areas of your audience that doesn’t operate online by including print publications in your advertising plan. 

Direct Mail 

And there’s also direct mail to consider including too. As previously mentioned, lots of businesses like to use newsletter marketing, which is basically the online version of direct mail. But offline direct mail could still work for you, particularly in business to business marketing. When you want to warm up a lead before calling, sending out mail shots in a really creative way could be a great way to make direct mail work for your marketing strategy.

And then there's always the option of advertising via blimp or airplane! OK I'm kind of joking about that one, but it's not crazy if it works!





I hope you enjoyed this article about offline marketing techniques that can still transform your business advertising and branding

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Published by Michael J Schiemer
Owner of Bootstrap Business
Money - Marketing - Motivation
Digital Marketing | SEO | Social Media
Mike Schiemer Builds Better Business

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