5 Cost-Effective Benefits of Remote Employees

cost-effective benefits remote employees

One of the big pitfalls small business owners must avoid is escalating overhead costs. High overhead can drive your prices so much that you allow your competition to beat you in the marketplace.

Even worse, your business may fail entirely without the right balance between costs and profits. One of the top reasons businesses fail is an inability to nail a profitable business model. 

But remote employees could be the key to managing your overhead. You can sacrifice high costs without impacting the quality of your business operations. 

Switching to remote teams is easier than ever with the technology tools each business has access to in the digital economy. Here's why cost-effective remote teams could be the answer your business is looking for.


1. Real Estate Costs 

One of the largest expenses for any company is real estate costs. You could be spending thousands of dollars a year on each employee just to make sure they have an office to come to. 

The next time you think about a lease, make sure you calculate what you could save if your team went remote. 


2. Lower Costs Per Hour 

If you expand your search criteria beyond your location, you may save big money on salaries. Depending on the cost of living where you operate, you may find stronger candidates far away who are willing to work for lower wages. 

These lower costs come with better coverage. You can have a team across different time zones in line with your clients. 


3. Save on Operations 

How much does your company spend on other expenses for your employees? What are the costs for electricity, heating and cooling, snow removal and landscaping? 

Too many small business owners look at their costs in silos. They don't understand the impact of items like office supplies and coffee when performing a cost and benefit analysis. 

Remote teams mean you won't have to pay the expenses for basic in-house operations. 


4. A Larger Talent Pool 

If employees are essential for the success of your company, why limit your search for talent? 

One of the benefits of remote employees is a larger talent pool. You can get the best and brightest even if they aren't within commuting distance to your office. 

And in case you're worried that remote teams mean high administrative costs, don't worry. You can handle tasks like tax preparation with a handy online W2 generator.

You'll have the strong support you need without the headaches of large administrative costs. 


5. Higher Retention 

Happy employees mean lower turnover. Ask any Human Resources professional and they will explain the high expense of turnover. 

For every employee you lose, you need to recruit and screen new ones. 

Higher retention will lower your training costs and reduce overhead. 


Moving Beyond Remote Employees

While remote employees may be key to the success of your company, they aren't the only factor. There are other facets to your operations that may be driving high overhead costs and working against your growth. 

Small business owners don't need to shell out big expenses in order to become profitable. Make sure you control overhead by learning how to run your company on a shoestring budget.

10 Best Small Business Apps To Improve Productivity

best small business apps

This past year, 30.2 million small businesses existed in the United States. Each small business is looking for a way to keep up with their competition or gain an advantage.

Behind each one of those small businesses is a smart, focused entrepreneur. But behind every entrepreneur are tricks and tools that help their business stay successful. And the best of those tricks and tools are app development services. Mobile applications are a big deal for businesses.

Yes, there's an app for everything, even for running small businesses. Keep reading to learn about the most helpful small business apps in addition to https://litslink.com/app-cost-calculator for improving company productivity. 

10 Top Small Business Mobile Applications


1. Workfrom

Workfrom is one of the best business apps that can benefit anyone. 

This app allows you to search for available workplaces in your area. So if you just started your business and don't have office space yet, you can still work in a productive environment. This top business mobile application is also a great resource if you allow your workers to participate in remote work. 

Workfrom shows rankings and reviews from other workers who have used a space. You can search for a workspace based on certain criteria, such as free wifi or private workspaces. 


2. Evernote

Evernote is one of the most popular business apps. It allows you to take your note taking to the next level. 

This app lets you create to-do lists, notes, and lists on the go. The best feature is the synchronization between all your devices. So if you get a great idea while riding the subway, you can jot it down quickly and readdress it when you get to your computer. 

Evernote allows you to make your notes with more than just text. You can add in voice recordings and photos to fully show an idea. 


3. RescueTime

RescueTime is one of the best new apps to help your small business. 

RescueTime tracks how much time you spend on different digital sites. So if you often find yourself without enough hours in the day, turn on this app and see exactly where you are wasting your time. 

You can set productivity goals, block time-wasting sites, and even receive notifications if you have been on a certain site for longer than you should be. 


4. Slack

Slack is a great app to streamline all your business communication. It's like taking AIM from the old days and revamping the experience into a business tool.

You can add as many employees or clients into a specific workplace. Inside the workplace, you can create different channels, such as sales team or business-wide memos. You can also communicate directly with employees in a private chat. 

If you're looking for a more customized business communication method, learn how to create an app to easily get exactly what you want. 


5. World Time Buddy

When looking for essential business apps, World Time Buddy stands out from the crowd. 

You'll never lose business again because of different time zones and missed meeting times. Enter all your important conference calls and meetings into this app. World Time Buddy then creates a schedule that accounts for different time zones. 

This is a great resource if you are often traveling for business or have clients scheduling appointments who live in different time zones. 


6. Trello

Does your small business have several projects and new ideas appearing at the same time? If so, you should try out the app Trello. 

This app acts as a digital whiteboard. You start with one giant board and can add various lists to the board. Often times, the lists represent the stage a project is at, such as brainstorming, financial plan, or implementation. 

Then, each project or idea is represented on a card. You can move the card from one list to another and create notes on the card itself. This is great for organization and keeping track of multiple things at once. 


7. Expensify

If you need help with small business expense tracking, download the Expensify app. 

Expensify allows you to keep track of all your business expenses in one convenient location. If your business has a lot of different revenue sources and money moving in and out, it can get tricky staying on top of your finances. Enter Expensify. 

With this app, you can download all your business receipts and even generate your own receipts. It also provides an easy reimbursement process for all your employees. 


8. Gusto

Gusto is also one of the best business expense tracker apps. This app specializes in the payroll aspect of your business expenses. 

If you aren't an accountant but still are in charge of your employees getting paid, try using Gusto. The app guides you through reporting new hires to the government, collecting taxes, and automating deductions for employee benefits. 

Still struggling with your business expenses even with using apps like Expensify and Gusto? Check out this article for budget tips for the frugal startup. 


9. MailChimp

If your business is consumer-related, you need a great email service to contact your clients. MailChimp is the best email service app out there. 

With MailChimp, you can create several different mailing lists to keep your clients organized. The app also allows you to design and build aesthetically pleasing emails easily with their templates. 

These templates give a professional look that will help put you ahead of your competition. 

But the MailChimp application doesn't stop working once the email is sent out. You can also use the app to keep track of the email's performance. Try different email campaigns and use the performance tracker to see which ones work with your clients. 


10. Headspace

Not all of the best new apps deal directly with business. Headspace is a guided meditation app that can have a huge impact on your small business. 

Workplace stress and mental illness now account for over half of all sick days taken off of work. So incorporating meditation in your workplace can help de-stress your employees and save money on lost work. 

The mobile app allows you to choose from meditations geared for anxiety, focus, stress, or sleep. Make your workplace innovative and start a group meditation session for a certain time each day. 


Beyond The Best Small Business Apps

Now that you know all about the best small business apps, it's time to make this year another great year for your business. 

Use these top business apps to get organized, help handle your finances and effectively communicate with your team. The best business apps are great, but the applications only work well if you use them consistently to grow your small business. 

Looking for more great small business advice and the best small business apps? Be sure to check out more of our blog for the best small business mobile apps tips and digital entrepreneur content

How To Respond To An Employee Injury Claim


Running a business has various responsibilities to handle every day. It is easy not to notice problems until it is too late. When an injury happens in the workplace, you cannot always respond immediately; however, respond quickly and appropriately when you receive an employee's injury claim. There are a handful of steps that you must take to handle this type of claim. 

1. Get Medical Help 

First, get medical treatment for an injured employee. As the employer, consider the well-being of your worker before considering the financial costs. If you don't get help with treatment, you could face a lawsuit in the future. Have a qualified individual perform First Aide and CPR while professional medical help is on the way. 

2. Report the Incident 

After the employee reports the incident, it's your turn to report it as the employer. State your side of the story and claim responsibility for what did or didn't happen without pointing too many fingers. You may not have been present at the time and place of the accident, so you may need witness accounts. Details and record keeping are very important. 

3. Review the Laws 

Reporting an injury claim is a legal process that requires you to know about certain laws. Review the state's workers’ compensation laws, which include filing deadlines and other requirements, such as the submission of evidence. A lawyer will further advise you on how the process works and what the outcome of your case may be. Don't in any way try to resolve the issue yourself without going through the proper legal channels.  

4. Talk to the Employee about the Options 

At some point, sit down with the employee and talk about his or her workers' compensation options. Cover all of the main points to avoid misunderstandings or lawsuits in the future. Discuss the benefits available, such as medical care coverage, reimbursement for travel expenses and long-term compensation for wage losses. Last, state that the company is concerned about the welfare of every employee and will follow up on the case. 

5. Take Preventative Steps for the Future 

Take preventative steps to ensure that this type of work injury does not happen again. Be the good employer who sets a good example for the employees and other employers. 

Inspect the equipment that causes work injuries and keep up on repairs. In a warehouse, put the forklifts, dock boards and conveyor systems on a regular maintenance schedule. In your chosen industry, know the standard safety codes that all professionals must follow. 

Conclusion

As the employer, you don't have to start the personal injury claim process, but you must respond to and follow up with every claim you receive. Most importantly, keep the employee informed about workers' compensation laws and rights.





I hope you enjoyed this article about tips for responding to an employee's on the job injury claim.

Interested in more articles about employee management?

Read My Posts:

- How To Maximize Warehouse Maintenance & Production

- Tips To Reduce Employee Training Costs

Edited & Published by Mike Schiemer
Owner of Bootstrap Business
Money - Marketing - Motivation
Digital Marketing | SEO | Social Media
Mike Schiemer Builds Better Business

Share This On Social Media:

Jack Dorsey Quotes

Jack Dorsey Quotes

Jack Dorsey is one of the leading minds in the world of social media and tech. This billionaire has led Twitter from a startup phenomenon to a global influential company that changed everything. Here are some of the best motivational startup quotes from the Founder and now former CEO of Twitter and still CEO of Square, Jack Dorsey: 

7 Top Jack Dorsey Quotes

1)  "Make every detail perfect and limit the number of details to perfect."

2)  "You can worry about the competition...or you can focus on what's ahead of you and drive fast."

3)  "Twitter was around communication and visualizing what was happening in the world in real-time. Square was allowing everyone to accept the form of payment people have in their pocket today, which is a credit card."

4)  "It's really complex to make something simple."


ebook on business quotes


5)  "You don't have to start from scratch to do something interesting."

6)  "A founder is not a job, it's a role, an attitude. And it's something that can happen again and again and again, and in fact it has to happen again and again and again, otherwise we would not move forward."

7)  "Expect the unexpected. And whenever possible, be the unexpected." 

Thanks Jack Dorsey for all of the motivational business quotes! We look forward to your future wit and wisdom with Square, Bitcoin, and new ventures!


Jack Dorsey Quotes


I hope you enjoyed this article about motivational startup quotes from Twitter Founder & CEO Jack Dorsey.

Interested in more articles about social media marketing wisdom?

Read My Quote Posts:

- Evan Spiegel Startup Quotes

- Mark Zuckerberg Entrepreneur Quotes 

More Bootstrap Business Blog Below

How Does A Good BBB Rating Impact Your Small Business?

how to get good bbb rating small business

The Better Business Bureau (BBB) has a 100-year history of showing consumers which businesses are worthy of giving their business to and which ones are better to avoid. While some small business owners insist that the BBB has lost its viability, much of the population does still put stock in the rating, enough to make it worthwhile for small businesses to pursue. 

The fact that the BBB has bases throughout over 100 sectors of the United States means that it is a widely recognized and trusted company that can do much to either improve or hurt the chances for a small business to grow. 

Increased Visibility 

What many small businesses do not know is that a Better Business Bureau score or customer reviews of any kind of the business on the BBB website can cause the business to rank very high in online SEO results. This can either spell doom for businesses who have a score of C or lower or can create increased business and positive feelings among consumers who see an A or a B on the Website. 

The BBB provides links not only to the homepage of a website, but also to website subpages via brand name and broad searches. Of course, the highest score that can be earned is an A+, which signifies that the company has exceeded expectations in 16 different categories that the BBB judges. Some of these categories include number of customer complaints filed, appropriate corporate response to the complaints, length of time the company has been in business and appropriate corporate licensing. 

Build Consumer Trust 

The fact that a good or excellent score from the Better Business Bureau can improve a customer’s feelings toward a company is a good reason to address complaints from the BBB for online and brick-and- mortar businesses. While nearly anything can be faked, very few companies would go to the trouble it would take to set up and maintain a compliant and positive account with the BBB. 

Therefore, consumers who visit the BBB Website or call the BBB can feel confident in the score that they receive. For example, the A+ score that ACN has earned will give future potential customers the confidence they need to proceed with the company. 

Higher Website Conversions 

As previously mentioned, being a part of the BBB will allow small businesses who have online presences to see higher SEO rankings, which can lead to more clicks on the homepage. Besides this, Khalid Saleh of Invesp Consulting says that having a Better Business Bureau accreditation seal on the homepage further increases consumer confidence in the company and leads to higher conversions, meaning increased sales or services. 

Earn The Accreditation Seal 

Businesses who are interested in increasing consumer confidence and sales will want to look into earning the BBB accreditation seal, which costs only $1,000 or less for small businesses. The seal indicates that the business has high BBB scores and is dedicated to great customer service. The seal is quite recognizable to consumers and aids in increased clicks on a Website or increased confidence in purchasing at a BBB-accredited brick-and- mortar store. 

Build Up Your BBB Score

Obviously, the Better Business Bureau is more than just a glorified consumer review site. While many consumers do put a great deal of stock in a fellow shopper’s review, the BBB also offers many other benefits for small businesses who go to the trouble and minor expense of seeking and earning the accreditation seal. A good grade on the BBB’s website significantly affects a potential customer’s ideas of a company and can help to either push through a sale or make consumers turn elsewhere for goods and services.



business book



I hope you enjoyed this article about the impact of Better Business Bureau aka BBB ratings on your small business.

Interested in more articles about reputation management?

Read My Blog Posts:

- How To Manage Your Online Reputation

- Utilize Local SEO To Help Online Reputation Management

More Bootstrap Business Blog Below

Successful B2B Lead Generation Strategies You Must Know

successful b2b lead generation strategies boosting sales

More than often, it is an unavoidable challenge that becomes strenuous to overcome. Talk of lead generation and the struggle on the face of a B2B marketer will convey it all. 

If you are one among such B2B professionals, you might nod your head with an acceptance of the above fact. The chances are that you might have often staggered to reach your potential customers and to convert them into leads. Even after applying all the possible metrics, using all the relevant channels, and picking, the latest trends in the industry; lead generation success remains an enigma. 

“Let’s not talk how tough or easy it is. Getting quality leads down through the sales funnel is a strategic plan, and the success of this plan lies in how well you execute it.” – Robert Duke, Marketing Manager and Spokesperson of Blue Mail Media. 

Here is what you need to know about the four lesser-known strategies in generating leads for your business. 

1. The Blogging Plan 

The key to appealing a B2B buyer is to give him the gift of information, and nothing can do it better than the blogs that are there on your company website or other channels. 

Tip: Focus on creating blogs and other forms of content that provide solutions to the pain points of your buyers. 

• Instead of stuffing your website with irrelevant content, move towards doing fewer things better. Know more about the concerns and priorities of your buyers and produce content pieces that address directly to their needs of initiating a buying journey. 

• As 43% of readers do not read, skim your blog posts (Source: HUBS), break your blog into small points, subheadings, proper bulleted points, and lists to make it easily understandable. 

• Do not always speak of the grandeur and success of your brand. Instead, give them proof of credibility. Include well-researched statistics and facts to authenticate the content. 

2. The Email Plan 

For a B2B marketer, email never skips making a place while creating strategies for interacting with potential as well as existing clients. 


“Email is not enough; you need the email with a twist.” 

• Invest In Data-Driven Email Marketing – Data is the science that can accelerate the efficiency of your emails if you apply it right. Make sure that the marketing database you use is accurate and updated. 

• Personalize It – Based on the customer data, personalize your emails. Personalization in marketing emails gives your buyers a feeling that you care about them and their preferences. It strengthens the buyer-seller relationship. The B2B sellers that incorporate customization into digital commerce will experience an increase in revenue up to 15 percent. 

• Automate It – Invest in tools and technologies to automate your marketing emails. It is one of the best ways to do more by doing less. 

3. The Social-Influence Plan 

Your followers on social media profiles can provide you with a wealth of knowledge, and offer a unique way for customers to express their opinions. It is a fantastic way to get feedback on how people are using your product, and what they would like to see on your roadmap to increase the response rate. 


Leverage The Power Of Social Media To Generate Conversions. 

• Identify – Find out which social media channels your prospects are more likely to use. 

 Create A Social Presence – Create accounts on such various social media channels and join the groups your potential and existing buyers use to ask questions and to share ideas. Use these groups as a platform to interact with them. A well-researched post and relevant answers to their questions. Appoint team/teams to handle these accounts as per a scheduled calendar. 

• Automate And Analyze – Automate the process of monitoring your social media accounts and analyze the results on a timely basis. 

 Repeat - Keep it going and the improvements will add up! 


4. The Data Plan 

Regardless of how many experts you have in your sales and marketing teams, and how well planned your strategies are, you indeed cannot turn a potential prospect into a quality lead if you miss finding business opportunities in your consumer-data. 


Apply The Science Of Data To Your Lead-Generation Metrics 

Data Hygiene – Inaccurate, outdated, or lapsed data will harm your sales goals. Make sure it is clean, updated, and free from any discrepancies

Predictive Analysis – Analyze and use the marketing data to predict the most significant prospects and the actions that can turn them into clients. 

Departmental Alignment – The gap of understanding between your sales and marketing teams affect the lead generation process directly. Using the predictive analysis model, work on aligning relationships between these teams of your organization. 

Foster Relationships With Prospects – Analyze customer’s behavior, priorities, and the entire buying journey. This data will help you build better relationships with your clients and customers. Give them personalized offers and bring changes as per their needs and challenges. 

Data can be your best partner in generating leads if you know how to apply it. 

Boiling It Down - The Bottom Line Of B2B Lead Gen

Marketers who pay attention to each of these steps, especially in the early planning stages, and pledge the right resources and budget, tend to perform better than the competition. The secret to B2B leads lies in applying the methods that are most suitable for your brand. Nevertheless, how you use these methods is what comes at the core of your B2B lead generation success.


I hope you enjoyed this blog post about the most successful B2B lead generation strategies that your business should be utilizing.

Interested in more articles about lead generation to boost sales?

Read Related Resources:

The Best B2B Social Media Lead Generation Tactics

How To Boost Your Millennial Marketing For B2B

More Bootstrap Business Blog Below 

How To Start An Online Store With No Products Of Your Own - A Guide To Dropshipping With Shopify

ecommerce store dropshipping shopify

If you are looking into getting your big break in e-commerce or retail, then you have probably already compared providers and decided on one. And really, the e-commerce industry is booming and now is as good a time as any. Shopify is one of the most popular and effective e-commerce service providers out there. It answers all the questions that come up when you think of how to start an online e-commerce store. 

But, some of us often struggle with inventory. After all, deciding what you can sell in your e-commerce store can be such a deal-breaker for people. This is where drop shipping comes in! Believe it or not, you don’t ever have to worry about inventory with a drop shipping based e-commerce store

What Is Drop Shipping? 

The simplest way to describe this manner of running a business is serving the purpose of being the middleman. Ideally, when you receive an order you simply forward that to the supplier and they then deliver the requested goods to the location specified. You can essentially run an entire ecommerce business without having to worry about inventory at all. There are even apps that help you simplify the process and merge multiple suppliers with your e-commerce store, making it easier for both the customers and you. 

How Shopify Can Help 

Here’s the million dollar question: where does Shopify come in? Shopify is essentially your guide to start your e-commerce business in the first place. Everything you’ll need for running an ecommerce store, Shopify can provide. It removes much of the anxiety behind how to start an online store, since the product is so simple to use you need little to no technical experience. And besides, Shopify support is available around the clock for if you ever run into some issues. 

Combining Drop Shipping And Shopify 

It doesn’t take much to join two and two here. Dropshipping is the best business model for a budding entrepreneur or aspiring retailer. Shopify is your gateway to set up an e-commerce store with all of the necessary tools where your skills can finally pay off.

Combining the two means, first off, not ever worrying about your inventory. Excess inventory is not an issue you’ll ever have to deal with since only the products you get orders for are getting delivered. It’s a novel business model, no doubt. And very different from traditional e-commerce wherein bulk manufacturing or wholesale orders are needed to make any profit at all. Further, with Shopify the process of managing your already minimized inventory is made simpler. 

Steps To Getting Started 

With Shopify and Dropshipping, you can start your store in a few simple steps! 

• Pick A Name 

The name of your store should be three things: creative, easy to recall/memorize, and simple. There are even business name generators online that you can use. Once you pick a name, either by yourself or by a generator, you’ll have to make sure it’s available at all. Use a search engine for this and also check what domain is being used by said name. 

Shopify Account 

Visit the Shopify website and create an account for yourself. The process is a one-click and simple one: simply enter your email address in the top bar on the home page and you’re good to go. Enter a password and the name of your e-commerce store. Shopify then poses some questions that will help ascertain your understanding of e-commerce and how much help you would be needing. 

• Configure Settings 

At this stage, you set up payment, establish rates and policies, and receive payments. The most important of the lot is the payment- go to the settings page and click on payments. Set up a PayPal account if you have one. For shipping, Shopify recommends going for ‘Free Shipping’ and simply upping the price of the products a little to make up for it. This helps market your products well. You can pick the same in the shipping tab. 

As for the policies- Shopify makes this easier by generating a standard privacy policy, terms and conditions, and a refund policy. On the settings page, click on the Checkout tab. Go to the bottom of the page and click generate- and it’s done. 

• Launch The Store 

On Shopify settings, click on Sales Channels and then click on ‘Add an online store’. That’s it! you’re done! 

Designing And Selling 

Pick themes from the Shopify store to make your e-commerce store look appealing and hold a customers attention. This is vital. You’ll also have to try various marketing techniques to get customers on your site, so try everything from Facebook or TikTok to Instagram and Threads. The trick is to not stop because this is definitely a gradual process. 

Use a dropshipping app such as Oberlo, which is seamlessly integrated with Shopify. Once you do this, add a category to your store. Then simply visit the Oberlo app and search products you wish to sell and click on import. They will automatically be added to your store. Oberlo takes away the issue of finding suppliers for you! Oberlo is owned by Shopify, so you can rest assured that the app does what it promises. 

Final Thoughts On A Shopify Dropshipping Business

Make your first sale and congratulate yourself on a successful e-commerce dropshipping business! It could end up being one of the most profitable ventures you've ever started!


I hope you enjoyed this blog post about how to start a profitable online e-commerce store with Shopify and dropshipping.

Interested in more articles about running an ecommerce business?

Read Related Resources:

How To Reduce E-Commerce Cart Abandonment Rates

Tips To Improve E-Commerce Keyword Ranking On Google

More Bootstrap Business Blog Below 

5 Tips To Fix Bad Business Credit

how to deal with bad business credit rating

Funding a small business in never easy. You could bootstrap your business, which we discuss often on this website, and fund the company yourself. Some bootstrapping founders even finance their new company on their own personal credit card, but that is incredibly risky. But that is slow and prevents a lot of growth potential. You could pitch to investors, but even if they get on board they will control significant equity in the business. 

Business Credit Is Critical

You can also get a business loan, but in case something goes wrong and you start struggling to repay your debt, your bad credit can hold your business back. This means that you have negative listings attached to your credit report, making lending institutions less likely to approve your requests for new loans. In addition, businesses with bad credit also tend to be labelled as untrustworthy. Therefore, it’s always a good idea to do everything you can in order to clean your credit record

We all make mistakes, so this guide will help to rectify them and prevent future financial mishaps. Listed below are 5 tips that are guaranteed to help fix bad business credit fast.

Check Your Credit Report 

Taking a closer look at your credit report is a great way to start dealing with bad business credit. This way, you will be able to figure out what’s causing your bad credit and choose the right way for improving. Formulating the right plan is a key step in tackling bad credit. You can request a free copy of the credit report once per year and every time your loan request is declined. 

Paying for a couple of additional copies when you check your credit report throughout the year is never a bad idea, especially if you want to keep track of your progress. 

Turn To Credit And Financial Experts 

Negative listings are something that can easily cause your business to fail. Luckily, they can be completely removed from your credit record. Today there are experts who can help you do just that, and make financing your business much easier. And there’s no need to worry even if you think you cannot afford hiring experts to do this for you. 

Companies like Clean Credit give you a chance to pay the fee only after your negative listings have been successfully removed from your business credit record

Stay Away From Payday Loans 

Many business owners tend to turn to payday loans in order to get enough money to pay off their current debts

Still, this is something you should avoid because with the loans like this, you usually end up paying much more than you have borrowed. 

In fact, advertising payday loans has been forbidden in many countries all around the world. No matter how tempting a payday loan may seem, keep in mind that there are plenty of better options available out there. Don't give in to the temptation and seeking other financing or budgeting options.

Find A Credit Booster 

Another way you can improve your bad credit is to partner up with a business that has great credit. They can co-sign you a loan you’re going to use to repay your debts and remove negative listings from your record. Of course, in this case, if you default on your loan, it will be your partner who will have to repay it. Just bear in mind that the business you partner up with will probably want to have a say in how your business is being run, in order to make sure they don’t end up stuck with your loan. You could also use a tool like Experian Boost to increase your credit score.


Use Your Business Assets as Collateral 

Using your business assets as collateral is a great way to offset your bad credit in business. When you offer collateral, lending organizations will be more likely to accept your loan request, as it leaves them with something to sell even if you default on the loan. 

Furthermore, with your valuable assets at stake, you will have an added incentive to pay off the loan on time which always has a positive effect on the credit score of your business. 

Build Business Credit Back Up Again

By following all of these tips, you will be able to tackle your bad credit and start working towards cleaning your credit record completely. Just make sure you focus on paying off all of your loans, even if that means missing out on some luxuries you and your employees have got accustomed to. Build back better and make your business credit great again!



lean startup small business guide


I hope you enjoyed this article about advice on how to deal with bad business credit without crippling your business finances.

Interested in more articles about business finances and credit?

Read My Blog Posts:

- 5 Startup Business Models To Consider

- 4 Critical Expenses Small Businesses Can't Ignore

More Bootstrap Business Blog Below

8 Important Social Media Features For Business Owners

important social media marketing features business owners

Social media is one of the most dynamic and influential things today. Not only does it holds immense opportunity for your business, but continues to add dynamic features that can give you a competitive edge over your competitors. In fact, social media has the potential to take your business from zero to success if you correctly identify its role in your current marketing stack. 

Add Authority With Social Media Marketing

The absolute best way to market a small business on social media on a budget is by proving that you are an authority in your industry. Whether you are a marketer or a gardener, you need to prove that you are the most knowledgeable and experienced professional available. Share tips on your area of expertise on all major social media platforms including Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest and YouTube. Write and post informational blog articles about topics that will provide value to current and prospective customers. Engage with other industry professionals via Facebook comments, LinkedIn posts, and Tweets. It won't happen overnight but your knowledge and value will become known across social media. You will then have a steady stream of organic high potential leads, referrals and repeat customers on social media.

Here are some important social selling tips for business owners that will help them use social media to the best for adding value to their business. 

Tip #1: Make Your Social Media Goals Clear 

The goal is the must for doing anything. Identify your business goals and branding objectives. Align your business goals with your social media plans. Identify if your goal is to get an email list of potential or existing customers, taking feedback from customers, promotion of your brand, introduction to your products, increase the number of clicks on your app, increasing number of app installs, or increasing customer engagement in your app, etc. Your strategy needs to be planned accordingly. 

Tip #2: Collect Enough Data About Your Targeted Customers 

On social media platforms you need to know whom you want to sell your products or services to and segment those customers on the basis of the age range, hobbies, family status, career position, relationship status, income status, gender, geographic location, etc. You may be either look forward to keeping your existing customers engaged or targeting potential lookalike customers. Whoever you are targeting needs to be clear so that you can formulate the social media content accordingly. 

Tip #3: Analyse The Platform You Choose 

You need to analyse and think clearly to determine if you are choosing the right platform and if that platform is relevant and effective amongst users. About 5 years back only Facebook, Twitter, and LinkedIn constituted the big three social media channels. 

Now new network channels like SnapChat, Reddit, YouTube, WhatsApp, Instagram, Pinterest, Tumblr, Flickr, Quora, Periscope, and others have widened the social media options you have for marketing. You need to identify how technology, tools, and data flow between each of these platforms and choose the best for your marketing campaign. 

Tip #4: Form A Social Media Strategy 

It is not possible to achieve the desired results in any field without proper planning. So, create an effective social media strategy to prevent fumbling and flailing your way through social media. You may like to include a content strategy and a posting schedule in your strategy. The voice, style, and tone of content also need to be predetermined. An effective way to handle complaints also needs to be sought. It is important to establish who is given which responsibilities and access and define success. Analysis of social media profiles and the various ways to do it along with the amount of money and time to be spent on it are important factors that need to be planned. 

Tip #5: Content Personalization On Social Media Channels 

No one has time to look at irrelevant content. Users expect recognition for their loyalty to brands they interact with and love. They want that the brand should also value them and send them to content relevant to their needs and expectations to make their experience as personalized as possible. Improved personalization for users is a major trend in social media with the improvements in social media analytics tools and business-specific features. 

Tip #6: Social Media Monitoring

Social listening is more important than just messaging online. You need to track not only the content your competitors are creating and sharing on social media, but also monitor their mentions and user comments to analyse and compare your performance. Web monitoring can help you collect an enormous amount of data on your company and your competitors and help in forming your marketing strategy. Web monitoring and social listening provide marketers with means to craft better and more personalized content for the users. Also, monitor all content that is posted on your business and respond directly in a personalized tome. 

Tip #7: Make The Best Use Of Employee Advocacy 

You need to recognize the long-term benefits of permitting employees to use social media as an additional outlet for your brand’s awareness. A single employee may be having 520 Facebook friends, 460 LinkedIn contacts, and 380 Twitter followers. So, ten such employees account for advocating your brand to 13,600 more people. Recommendations from people who are known personally lead to more trust in the brand. By providing the right direction, guidance, and encouragement to your employees, you can make them the best ambassadors for your brand. 

Tip #8: Videos Are The Craze Lately 

Social media videos have taken a front seat as the video feature is no longer restricted to YouTube only. Now Facebook, Instagram, LinkedIn, and Twitter all provide native video options which you can use for advertising and promote your brand. You can also broadcast live videos on Facebook, Snapchat, Instagram, Periscope, and YouTube for social selling purposes and to provide an even more genuine message to followers.

Conclusion

As social media is evolving continuously, you can get a competitive edge in your business by staying close to your users. You can expand your reach to customers using the immense opportunities social media offers you in this regard. You need to take time and understand the needs of your customers by understanding their emotions, desires, enthusiasm, and other such natural indicators through social media platforms and utilize this information to make an impact on your business truly. 

This will ultimately help you to generate more leads, sales, and revenue streams. It's time to get social and get selling!

Author Bio: Juned Ahmed is an IT consultant by profession and is working with Indianappdevelopers.com, leading app developers in India. He has more than 8 years of experience in developing and implementing digital marketing and social selling strategies.


I hope you enjoyed this article about 8 important social media features that all small business owners and startups need to know.

Interested in more articles about social media marketing?

Read My Related Posts:

- 6 Reasons Social Media Marketing Is Crucial For Business

- How To Grow Your YouTube Channel

Best Of Luck In Business!

@MikeSchiemer

More Bootstrap Business Blog Below

Schedule Planning As A Freelancer

how to schedule planning as a freelancer

If entrepreneurship isn’t for you but you don’t love the idea of working for a boss, you have one option left open to you: freelancing

Freelancing was once the hidden side of work, something that very few people did; but it has now well and truly broken into the mainstream. In fact, many industries now depend on the work that freelancers do. If you’re looking to change or advance your career, then moving into offering your services on a freelance basis might be the best way to do it. 

There is one downside that comes with freelancing, however. You may love the flexibility that not having a boss brings you, but that also means that you have to motivate yourself and completely manage your own work schedule. This tends to bring with it many issues, especially if you constantly work on temporary freelance contracts. Let’s look into the ways you can manage your schedule and allow your freelancing life to flourish. 

Always Plan Ahead 

Of course, this seems like rather obvious advice, but you would be surprised how few freelancers actually manage to do this effectively. 

When you’re focusing on delivering the work you currently have arranged, it’s incredibly easy to be distracted and forget that you need work after it. To combat this, you need to find methods of sourcing work that are more hands off. Freelance writers can outsource to a writing agency that finds work on their behalf for whatever is relevant to your specific niche. 

If the work comes to you, rather than you having to directly pitch, you’re far more likely to be able to continually string together projects and thus avoid any gaps in income. 

Schedule Days Off 

Freelancers have a tendency to feel like they always have to be “on”. As a result, they don’t take the adequate time off. 

However, no person is a robot, and you can’t just keep working and working-- even if you don’t have a regular salary. You need to be able to schedule time off, or you’ll be at risk of burnout, and then you won’t have any salary at all. There are some great tips online that can help you learn to take time off. If you follow these, you can guarantee you avoid burnout, and thus can secure your career for the future. 

Set Yourself A Daily Plan 

Freelancers soon find that they have to introduce an element of structure into their working day if they are going to make their career a success. Working to standard business hours -- 9am through to 5pm -- ensures that you’re going to be available when clients may contact you, and focuses your mind on the work required of you during that set period. Without this discipline, you could find an hour’s task taking three hours because you have gotten distracted or fallen into the trap of procrastination. Keep standard hours, and this is less likely to happen. 

Freelancing Freedom

The above tips should help you to manage your freelance schedule effectively, so you can get the most out of this enjoyable and flexible way of working.


I hope you enjoyed this article about how to schedule planning as a freelance business contractor.

Interested in more articles about freelancing and flexible working?

Read My Posts:

- 7 Steps To Start Home DIY Businesses

- Expand Your Business On A Shoestring Budget

Best Of Luck In Business!

@MikeSchiemer

Read More Articles Below

Anatomy Of The Perfect Unboxing Experience Infographic Guide


Consumers today are now shopping primarily online, meaning that there are fewer opportunities for brands to interact with their customers. This shift has increased the pressure for companies to “wow” buyers at every touchpoint of the customer journey. One of the most important, but often undervalued, points of the customer experience is the moment when someone receives and opens their package. The best companies understand the importance of this moment to overall customer satisfaction and make sure to provide exceptional order fulfillment services, down to the design of the packaging they send out. 

Small changes to the overall experience of receiving a package can have a profound impact on the way your customers view your brand and can help you stand out from the competition in an increasingly crowded marketplace. Examples of simple but powerful tweaks include adding personalized thank you notes to each order and incorporating unique colors into your packaging design. Investing in branded tissue paper is another easy way to really make your packages stand out! 

Red Stag Fulfillment has created a comprehensive list of the top tips for online retailers to create the oh so elusive but critical perfect unboxing experience for every customer, no matter your industry. Read the infographic below to learn the best practices for providing exceptional customer service with simple but powerful modifications to your ecommerce packaging strategy.

null

null





I hope you enjoyed this article about the anatomy of a perfect unboxing experience and how to stand out from the competition with your ecommerce business.

Interested in more articles about ecommerce optimization?

Read My Posts:

- Top SEO Best Practices For Your E-Commerce Store

- How To Put Together A Strong eCommerce Strategy

Published by Michael J Schiemer
Owner of Bootstrap Business
Money - Marketing - Motivation
Digital Marketing | SEO | Social Media
Mike Schiemer Builds Better Business

Share This On Social Media:

How Explainer Videos Help Businesses

explainer videos help business youtube

Have you heard about explainer videos? 

They are animated videos meant to describe the features and benefits of your business or product in no time. 

Why I Need An Explainer Video For My Business 

Most businesses find it is difficult to express what they do in a simple easy to understand manner, and just a few businesses can do this quickly. This article will give you 10 reasons why your business needs an explainer video now. 

1. Clarify The Use Of Your Product Quickly 

Text and images are not as effective as an animated video, studies have proven that most people prefer to watch a video than read the text on your site. Texts and images can also be a bit tricky, you can read a long text and understand it differently compared to the other guy. Animated explainer videos take out the guesswork and guide the viewer to understand your service or product easily. 

Here is an example of a text-only website and a website with an animated video. 

a. No Video Bad Website Landing Page Example:


bad website landing page example no explainer video

b. Good Website Landing Page Example: 


good website landing page example explainer video

As you can see, there is a big difference between these landing pages and the conversions that they will elicit. 

2. Increase Buyer Urgency 

Surveys have proven that buyers have a higher urge to buy your product or service when there is an explainer video by the buy now button. 

Hmm, why do buyers feel the urge to buy from you after they see your video. 

When the buyer sees your product for the first time, lots of questions run through their minds. 

An animated video answers these questions in a clear and quick way. This is like having your best sales man right in front of the buyer. 

3. Increased Interest In Your Product Or Service 

Social media has made it easy for the business to increase their reach. Animated explainer videos is a great social media marketing tool to generate interest since most people prefer to watch video rather than read text. 

4. Grab Audience Attention Quickly 

Have you visited a site, looked around a bit and then exit the site without understanding what it’s about. 

This can happen to your business site too if it fails to grab the visitor’s attention in less than 15 seconds. The most effective websites are the ones with a video right in front of the visitors explaining what the website is about or the product and service they offer. 

5. Easy To Share (Free referrals) 

Unlike web pages, videos are easy to share. You can just copy the link of a video and paste it in your Facebook post or Twitter tweets. 

This makes videos a preferable choice when creating marketing materials for your business. 

6. Rank Better In Google Search 

Google calculates the amount of time visitors spend on your site to determine whether your website content useful enough to rank it higher. 

People love to watch videos so they will spend their time watching the video on your website which will keep them on your site for as long as the video lasts. 

This does not mean boring videos will keep them on your site. This is one of the reasons why animated videos are becoming the preferred choice, they are made in an engaging and fun way to keep the viewer entertained throughout the video. 

7. Smooth Out The Process Of Using Your Service Or Product 

A new visitor will easily get confused when trying to use your product or service online without any guidance. 

The how-to animated explainers will guide the user through the process smoothly on how your product works and other information they should know about your product. This will make you more money and increase user experience. 

8. Help Your Audience Retain Information 

According to the research conducted by Wharton Research Center, the average person retains 50% of what they see and just 10% of what they hear. 

You don't want to be in a situation which your business marketing is not going to be remembered. This will affect your word of mouth marketing making your business marketing less effective. 

Word of mouth is very powerful - Amazon Founder Jeff Bezos 

9. Liven Up Your Pitch 

A paper pitch is boring, you don’t want to make that your pitching method. Animated videos are fun and lively. A good animation studio will create the best video pitches for your business. 

Explainer videos are perfect for pitching complicated services or products. Here is an example of an animated video pitch. 



10. Increase Your Website Traffic 

When people share your videos on social media their followers will see it, watch it and visit your website if they find any interest in your video. 

Remember your video may also go viral which will bring your business huge exposure. Sites like YouTube and Vimeo are also great ways people can find your website too. Millions of people are on these Video Sites every day and will not find it a problem to click on your site link after watching your great animated video. 

This is becoming a good source of website visits now because, Google places videos from YouTube at the top of the search results. Explainer videos are usually top search results on Google and YouTube.


google search results youtube pagerank explainer videos

You've Got Some Explaining To Do

These are just 10 ways explainer videos can help your business, there are hundreds of ways. You should think about video marketing and using an animated video. A great animation studio can give you more information on how animated explainer video marketing can help to boost your brand and also create effective animated videos for you in no time.


I hope you enjoyed this blog post about how explainer videos can help to explain your product or service and build branding.

Interested in more articles about video marketing and YouTube?

Read Related Resources:

How To Grow Your Business YouTube Channel

Tips To Master Frugal Video Marketing

More Bootstrap Business Blog Below 

Official Bootstrap Business Blog Newest Posts From Mike Schiemer Partners And News Outlets